How To Customize WooCommerce Checkout Page For Max Conversions (No Coding Required)
Editorial Team
August 9, 2022
Do you want to customize your WooCommerce checkout page for maximum conversions?
Let’s be honest, the default WooCommerce checkout page is not optimized for conversions.
It’s only designed to ask for payments when the prospect is fully ready to swipe their card.
But in order to increase conversions and make more sales, you need a Checkout page that reassures people of their purchase and quells last-minute doubts.
You want a checkout page that guides people to the buy button and clarifies all sales-crushing objections!
In this post, we’ll show you a simple, step-by-step process to customize WooCommerce checkout page without writing custom code.
Contents
You can’t rely on the default WooCommerce checkout page to give an enriching shopping experience or enhance conversions.
Let’s take a good look at the current WooCommerce checkout page:
As you can see, this page isn’t optimized for conversions.
Here’s why the default checkout page just doesn’t cut anymore:
You need a checkout page that looks modern and is optimized for more conversions. A page that even helps close sales at a higher order value.
Let’s look at some points why it’s better to customize your checkout page:
1. An attractive checkout page enhances credibility
75% of the website's credibility comes from design.
Therefore, you should rely on a checkout page that looks sleek and gets your user’s attention.
2. Google address autocomplete slashes errors
Enabling Google Address Autocomplete lets users fill their forms 30% faster.
Think of all the cart abandonment you’re going to reduce with this feature once you customize your WooCommerce checkout page.
3. Express pay options enable faster checkout
30% of online shoppers abandon their carts if they have to re-enter their payment information.
The best way is to enable the express smart pay option for a faster checkout process.
4. Trust seals and guarantee section boosts trust
75% of shoppers trust a brand when they see trust logos and guarantee seals.
Therefore, it’s best to include trust/guarantee seals on your customized WooCommerce checkout page.
5. Mini cart removes scope for confusion
Keeping the customer’s cart accessible while browsing is one of the best practices to reduce abandoned carts.
Adding a mini cart on your checkout page makes the shopping experience seamless.
Customers can easily add/remove the items and review their carts without going to a new page.
This section is all about answering your 'How do I customize my checkout page in WooCommerce?' query.
To customize your WooCommerce checkout page, we recommend you to use the WooFunnels Funnel Builder.
Funnel Builder by WooFunnels lets you build high-converting sales funnels for your website.
It allows you to create and customize opt-in pages, opt-in confirmations, sales/landing pages, checkouts, one-click upsells, and thank you pages.
WooFunnels integrates with your favorite page builders to create a beautiful page the way you want.
Let’s look at the step-by-step instructions on how to customize your WooCommerce checkout page.
Get a copy of the WooFunnels Funnel Builder here.
Please note that the Funnel Builder also has a Lite (free) version, but we will be using the Pro version to use premium templates and advanced features.
Once you’ve purchased the Funnel Builder, go to the WooFunnels account and download the zip files:
1. WooFunnels Funnel Builder
2. WooFunnels Funnel Builder Pro
Install and activate both the plugins by uploading them onto your WordPress website.
Next, go back to your account and copy the activation code.
Paste the license and activate the plugin from the WooFunnels settings page.
That’s it! You’re now ready to use the WooFunnels Funnel Builder.
Go to Funnels and click on 'Add New'.
Enter the name of your funnel.
Go to the ‘Checkouts’ tab and import one of the templates you like.
All of the WooFunnels’ templates can be easily customized and are optimized for all types of devices.
WooFunnels deeply integrates with your favorite page builders such as Elementor, Divi, Oxygen, Gutenberg, and others using shortcodes.
Here we will select ‘Elementor’ and import the ‘Rosetta’ template.
Now the checkout page will get added to your funnel.
Click on the checkout page step to start editing.
The ‘Design’ tab lets you customize your WooCommerce checkout page design and layout.
Click on ‘Edit Template’ to load this page in Elementor. This will help you customize your WooCommerce checkout page with Elementor.
Please note that all of WooFunnels' templates are easily customizable and come pre-optimized for all types of devices.
Feel free to change the logo by clicking on it and choosing the image from the left sidebar.
Change the width, height, and opacity of your logo from the ‘Style’ tab.
You can customize your logo by applying the CSS filters and border radius.
WooFunnels provides two Elementor widgets to customize your WooCommerce checkout page:
1. Checkout Form
2. Mini Cart
Let’s discuss both the widgets in detail.
Click on the checkout form to activate the options on the sidebar.
Change the step type, content the heading/subheading, resize the fields on your checkout form, the text of the payment gateways, enable the collapsible order summary, coupon section, and more.
On the ‘Style’ tab, you’ll be able to customize the typography, text color, background color, tab border color, radius, etc. of the heading, field, section, product switcher, buttons, coupon, and more.
To customize the mini cart on your WooCommerce checkout page, click on the widget.
The ‘Content’ tab lets you edit the title of your heading, enable/disable the items’ image, quantity switcher, allow deletion, coupons, collapsible order summary, etc.
On the ‘Style’ tab, edit the typography, color, alignment of the heading, cart, coupon, and font settings.
Click on ‘Update’ once you’re satisfied with the design.
This is how you can customize the WooCommerce checkout page design.
You can further add an item to validate this page as the product-specific checkout page. Else, you can also set it as the global checkout page.
The checkout field editor within the WooFunnels Funnel Builder lets you customize your fields on your checkout form.
It lets you add, remove and rearrange the fields/sections simply using the drag and drop feature.
You don’t have to install any other plugin - you can do this from the Funnel Builder.
To customize the fields on your WooCommerce checkout page form, go to the ‘Fields’ tab.
Adding a new field
Let’s add a custom field of how they get to know about our website.
So, click on 'Add New Field'.
Enter the field type, label, field ID, and a few other settings.
Click on ‘Add Field’ when done.
Your new field will get created.
Adding a new section
Next, we will create a new section to place our new field on our Checkout page.
Click on ‘Add Section’ and enter the section name, subheading, and classes.
Now drag and drop the field you created to this section.
Customizing the form fields of your WooCommerce checkout page
You can further edit and delete the fields on your checkout form.
To edit a field, click on it.
As an example, we have clicked on the ‘Billing Address’ field.
Here you can enable or disable the different parameters of this field here.
Rearranging the checkout form fields
You can rearrange the fields on your checkout form by simply dragging and dropping.
Bring the phone number field to the checkout form.
Click on the ‘Save Changes’ button when done.
As per research, 7 out of 10 shoppers abandon their carts without completing the purchase online.
It costs the store owners hundreds of billion dollars in sales.
That’s why eCommerce business owners need to optimize their checkout pages.
Checkout page optimization simply means including elements for a faster checkout process that significantly reduces cart abandonment.
The WooFunnels Funnel Builder has built-in options that let you optimize your checkout page for quick conversions.
Go to the ‘Optimizations’ tab to apply optimization techniques to your Checkout page.
Here are some of the optimizations that you can do while considering customizing your WooCommerce checkout page:
And many more.
Click on 'Save Changes' to lock all the optimizations you made.
Additionally, add a thank you page to enhance your customers' checkout experience with the order confirmation details.
That’s it! This is how you can customize and optimize your WooCommerce checkout page for maximum conversions.
The secret to high conversion rates lies in how smooth the checkout process is in your eCommerce store.
Shoppers tend to make the purchase if they find your product credible and resonate with your sales copy.
Therefore, customizing your WooCommerce checkout page is a real deal!
For that, we have the most perfect tool for you - WooFunnels Funnel Builder.
It lets you create profitable funnels for your business, A/B test and enhance the performance of your pages.
Funnel Builder is the most potent tool that helps you customize your WooCommerce Checkout pages and turn them into conversion-optimized beasts!
So what are you waiting for?
Get the WooFunnels Funnel Builder now and try it for yourself >>