Want to run SMS-based campaigns?
SMSs have higher open and clickthrough rates and let you reach the users exactly where they are.
Using a medium easily accessed on the hand-held devices can skyrocket your cart recovery rates and even sales.
Please note that cart abandonment automation will trigger only with emails. If the user has provided his email and phone number, then you can also send SMS reminders to recover their abandoned carts.
Here's the step-by-step process to implement a cart abandonment campaign using SMS.
Step 1: Select 'Cart Abandoned' as your Event under WooCommerce
Start the automation with the 'cart abandoned' trigger:
Next, hit the 'Save' button.
Step 2: Click on the '+' icon, and Select 'Direct Action'
If you want to set some conditions here, based on cart total, cart item(s), etc., - you can select conditional action.
Step 3: Select 'Send SMS' as your Action
You can now send SMS using Twilio and Bulkgate, so choose the action as Send SMS/Message in Autonami. Here we have selected Send SMS with Twilio.
Step 4: Craft the Body of the SMS
Use a range of merge tags to personalize the content of your SMS.
For example, we have selected the merge tags for the user's first name.
The following merge tag is for the recovery link.
Select the merge tag and click on Copy To Clipboard to copy and use it in the message.
Paste the copied merge tag to your content.
You can also use emojis in your SMS body to make the SMS fun to read and scan.
Step 5: Add Unsubscribe Text
Add the text Reply STOP to Unsubscribe to your SMS content body.
Step 6: Add images (Optional)
You can even add product or custom images to your SMS. However, once you enable any form of images, it will become an MMS, which can be only be sent to your US and Canada contacts.
Please note that you can only add images when sending SMS with Twilio (not with Bulkgate).
Step 7: Set Delay for this SMS
Set a 4 hours delay for this SMS to be sent to the prospect.
You may add follow-up SMS to send on a specific day of the week
Autonami lets you delay the SMS until a specified day of the week.
So if you think your users are more likely to read and act upon an SMS that comes on a weekend, send the day like this:
Click on the workflow to automatically save your automation.
Step 8: Shorten the Links using Bitly
When you send out SMSs, you should always shorten the links that you provided in them.
You can easily shorten the links using Bitly. However, you need to connect Bitly to Autonami first and then it automatically shortens the URLs.
To check how to connect Bitly to Autonami, click here.
To learn how to use Bitly, click here.
Step 9: Make the Automation Live
When you're ready to make the automation live, just click on the toggle appearing at the top-right corner of the automation interface.
Turn this to Active and it'll make your automation become live and running.
There you go! You've successfully set up SMS automation for cart abandonment.
You're now all set to recover abandoned carts using SMS.