Merge tags are the smart personalization tags that we can use to get dynamic data values. You can personalize your emails in by using merge tags in Autonami.
Autonami offers various merge tags related to email, user’s information, order items, cart data, order data, and so much more.
You can find merge tags in Automations and Broadcasts.
In this documentation, you’ll learn how to use merge tags when creating your email in a rich text editor and drag-drop builder.
Here we'll be using abandoned cart automation as an example. Therefore, we have selected the event - Cart Abandoned and Send Email as the action.
How to Use Merge Tags in Rich Text Editor
Step 1: Personalize your email using merge tags
Select Rich Text under Template.
To get the abandoned cart items, click on Merge Tags.
Now, click on Select next to Order Items.
Select the template - Cart Table Layout.
Now click on Copy To Clipboard.
Step 2: Paste the copied tag on your email content
Paste the merge tag on your email content body.
Your order item cart template merge tag has been pasted. This will get the user’s cart items to show on their email at the time of abandonment.
Step 3: Add other merge tags
Similarly, you can add other merge tags such as the user’s first name if they’ve filled their name before abandoning their cart.
This is the merge tag for the first name:
This is the merge tag for the date when the user has abandoned their cart:
This is the merge tag for the cart recovery link:
Paste all these merge tags into your email body content.
To interlink a merge tag, copy the text and click on Insert Link. Then, paste the merge tag and click on Apply.
Here, we have pasted all our merge tags:
Once done, click on the workflow to save your automation.
Now, when a user abandons their cart, this email will be sent to them.
Here is the sample email:
Congratulations! You’ve successfully used merge tags to personalize your email via rich text editor to be used in Automations.
How to Use Merge Tags in Drag and Drop Builder
Step 1: Open the Drag & Drop Launch Editor
Select Drag & Drop, then click on Launch Editor.
Step 2: Open the Drag & Drop Launch Editor
Customize your email content using content blocks and styling. Click here to learn how to use drag and drop email builder.
Step 3: Select your merge tags
Go to Merge Tags.
Click Select next to Cart Abandoned Date.
Click on Copy To Clipboard.
Step 4: Paste the copied merge tags into the content
Paste this copied merge tag into your email body content.
Step 5: Add more merge tags
Add more merge tags by following the same process.
You can interlink any text by selecting the text and clicking on the insert new link icon.
Now, paste the merge tag in the URL:
This is how you can interlink any URL on the drag and drop builder.
Once done, click on Save.
That’s it! Now, turn the toggle active to make your automation go live.
Whenever a user abandons their cart, your designed email built on drag and drop builder will be sent:
Congratulations! Your automation works successfully.