Unsubscribe text lets your contacts stop receiving promotional emails in case they are no longer interested in them. However, they’ll still be receiving transactional emails they do on your website.
As per the GDPR compliance, it's significant to add the unsubscribe text every time you're setting up SMS marketing campaigns.
Any of the STOP keyword replies will prevent your contact from receiving new messages from the Twilio phone number they're responding to.
When Twilio receives one of these replies, a "block list" entry gets created and then the message is passed on to our webhook.
After that, their subscription status will be marked 'Unsubscribed' in Autonami.
In this documentation, you will learn how to add unsubscribe text in your SMS and set up receive message event in Autonami.
Set up SMS Received Event
Go to Campaigns ⇨ Automations. Then, add an event.
Step 1: Select the SMS Received event
Select the event - SMS Received to trigger this automation.
Click on Continue.
Step 2: Copy the webhook URL
Click on the event and you’ll see the webhook URL.
Copy this URL.
Step 3: Create a webhook trigger on your Twilio Account
Now, go to your Twilio Console.
Next move to Monitor ⇨ Logs ⇨ Errors ⇨ Webhooks & alerts.
Click on the (+) icon under Customize Email Alerts.
Create a new alert trigger by entering all the information with your copied webhook URL.
Once done, click on Save.
Well done! You have created a trigger to receive alerts from Twilio.
Now, we need to add subscribe text to SMS.
Add Unsubscribe Text to SMS
Step 1: Create your SMS content
Start creating your SMS content when creating your SMS broadcasts. If you’re new to Autonami, then we advise you to visit this link for detailed information on how to create SMS broadcasts.
Step 2: Insert unsubscribe text
Click on Add Unsubscribe Text.
Send or schedule your SMS broadcast to your contacts.
That's it! You have successfully set up the receive SMS event and scheduled your broadcast with the unsubscribed text.
When a contact replies with a "STOP" text, Twilio will create a blocklist entry and pass it to our webhook. That's where the subscription status of this contact will be turned to "Unsubscribed".