Once your connection is established, you’ll see all these actions for Active Campaign in the drop-down:
- Add a tag
- Remove a tag
- Add contact to list
- Remove contact from the list
- Create order
- End automation
- Update fields
and many more.
Adding a tag in A/C when a purchase is made
Now, let’s learn how to add a tag in A/C when a purchase is made on the WooCommerce store.
This will be a dynamic tag generated on the fly for the exact item purchased.
For example – *Purchased: Natural cream(product name)*
That will be the format for our tag.
Step #1: Create an automation in Autonami
Add new automation >> Select “Order Created – Per Item” event >> Choose “Add Tags” under Active Campaign from the “Actions” drop-down
Choose the “Order Created – Per Item” event from the drop-down:
Select the “Add Tag” option from the list of actions.
Step #2: Customize your tag name
Select from a dynamic range of merge tags to customize the tag name.
Step #3: Make your automation live to test it out
Go to WooCommerce and purchase a demo product
Once you purchase a product, a tag will be created in Active Campaign with the specified name.
As you can imagine, you can create tags using dynamic merge tags for anything you want. Cart abandoned, item purchased, added a review, etc. Your imagination is the limit here.