Want to create a beautiful sales page with the Elementor templates to sell more of your online courses?
You're in the right place.
When Harvard Business Review did research on how customers make buying decisions, they found that people tend to rely more on intuition than on deliberation.
The aesthetic appeal, the professionalism of the page, and other implicit cues matter when it comes to building trust online.
And yet, most conversion rate optimization experts tell you: Copy matters more than design.
I beg to differ.
We’re in 2020 and these ideas are a decade old now!
You wouldn’t watch a crappy video with an awful production quality even if the storytelling is great.
Similarly, people won’t read ill-designed pages that lack structure.
So in this post, I am going to show you how to build a beautiful sales page using the Elementor page builder.
AeroCheckout is compatible with Elementor and so, we'll be using Aero's checkout page template library built for Elementor.
But first, let's take a look at some examples of the sales pages that don't do a very good job.
Your sales page is your digital asset and it's supposed to sell products. It's not a blog post meant to educate readers.
You also pay ad dollars to Facebook, Google, Instagram, and others to send traffic over to it.
People land on it from various sources - there's the ice-cold audience from social media, a warm audience from the email list, and a very warm audience from re-targeting ads.
Thus it has to convince people at different stages of awareness and close the sale.
Let's look at some sales pages that do a very bad job at that!
Here's one badly executed sales page trying to sell a course on the popular subject of blogging:
The problem with this page:
To conclude, even if the product behind the paywall is great - people will never feel confident to follow through with the purchase. And that right there is the problem.
Here's another example that shows a particularly scammy looking page:
The major issues:
People will not give the product a chance even if it's loaded with value, just because its sales page looks so bloated.
So here’s one golden rule for increasing your sales page conversion rate.
Design for skimmers and scanners. Write for readers.
Serious prospects always read - they want all the information they need to make a decision.
But first, they scan the page to decide whether they want to read or not.
“Provide novelty on the screen. You have to change layouts to keep it interesting.
Sameness equals boring and drives people away.
Not only does a novel experience seems to capture attention, it appears to be an essential need of the mind.”
Peep Laja, ConversionXL
Now it’s time for us to look at some top-notch sales pages that look visually stunning with an on-point copy.
Let’s dive in.
This sales page is selling a $27 masterclass along with bonuses.
Here's what works in its favor:
It's a winning sales page- simply because it gives the content space to breathe. And makes every line perfectly readable. The spacings between the sections are great too!
Even if the product is crappy, which I am sure is not - it will sell like hotcakes!
Another brilliant sales page design where the design and the content perfectly work in tandem.
Here's what makes it brilliant:
Overall all the other sections get their own space and are easily distinguishable.
One can scan the page at their pace then stop at any section to read the finer details.
Want to see some more incredible examples of sales pages? There are about 10 beautifully done sales page examples here.
Do sales page/order forms with videos convert better?
I showed you two examples of sales pages, both with videos.
It's because videos are proven to increase the sales page conversion rate.
As per a ConversionXL study, when they tested two variants - "text-only" vs "video+text" - where the video was placed above the fold, the video+text version drove 46% more sales.
So we highly recommend you keep a video on your sales page.
Check out this post to discover some nifty tips on creating sales pages that convert well.
So those were some really effective sales page examples.
Now let's take a look at an Elementor sales page template - built using AeroCheckout.
It looks slick, sharp, and is designed to create your winning sales argument. Take a look:
It's built using AeroCheckout - the WooCommerce checkout page builder.
The order form is perfectly functional and once you have your payment gateways configured you can start collecting orders.
In version 2.0 of AeroCheckout, we rolled out deep integration with Elementor.
This means that you can choose from a bunch of pre-designed Elementor templates to create your order page.
Your opening sentence on the sales page is obviously most important.
Based on it, the prospect decides whether they want to scroll to read more or not.
The headline from Children Learning Academy reads:
"A veteran teacher reveals the proven formula that..."
It instantly grabs every parents' attention. Because a veteran teacher holds a place of authority in our mind.
There's a ton of advice on the internet about writing headlines but if you were to follow one, let it be this:
Start by thinking about the emotion you want to evoke - fear, excitement, curiosity, etc.
Make a definitive promise to evoke that emotion in the headline.
For example, our headline reads "Take Your Kid From 'Sitting Idle' To Being An 'Actively Engaged' Maker".
The headline makes a strong promise that interests parents.
You may have come across several sales page where the checkout is on a different page.
But having everything that a user needs on the same page means lesser exit routes. People won't have to switch pages or tabs and can buy when they're ready.
Another big advantage is that you can capture more abandoned carts.
So if people just enter their email and leave the page - you can always reach out to bring them back.
Using Aero+Elementor, you can also build enticing and conversion-friendly one-page checkouts. Here's an insightful post where we show how to create a two-step WooCommerce checkout form using Elementor.
This is the most important section on the sales page. Use it well to tell your prospects you know them and understand them well.
Talk about their struggles by using phrases like:
Now that you have taken the time to emphasize the before state, introduce the solution.
The solution is your product- a course or masterclass designed to take them to the "after" state.
Use phrases such as:
Describe it vividly and share the key highlights. Make sure you stick to giving them only a glimpse.
Dive deeper into the after state.
Show them what they'll be able to learn and do after having the course.
List all the modules and vividly describe each.
In the case of an online course, this is quite an important section.
You can choose to either add all the testimonials together, i.e. one below the other, or sprinkle them throughout on the page.
Adding testimonial is great to make prospects believe that your course sure works and delivers on the promise.
Your prospects want to see other people from different backgrounds and with similar challenges to theirs, doing well with the course to believe that they can do it too.
Slick marketing copy can only do as much, credible social proof helps close sales.
If you're just starting out and this is your very first course, learn more about getting social proof here.
Transacting online comes with an associated risk.
They're already thinking of a million questions.
As a course creator, it's 100% your job to help prospects overcome their doubts and feel confident about paying.
People need to know that the person offering the course is authentic and qualified to teach or sell the program.
So go ahead and use this section to highlight what puts you in a position to offer the course.
Maybe you've been through the same struggles and found your way out.
Or you've done the research and developed systems to solve the problem for others.
Whatever it may be, tell your story.
Your personal story of struggle and success will make your sales page convert higher.
So use this section optimally.
When you end the sales argument make sure you highlight why they need to sign up for the course.
Don't leave it on a vague note.
Get very specific: talk about what your prospects will miss by not signing up.
Remind them that time's running out and they shouldn't wait any longer.
Have a call to action button here so that can go back up and fill out the order form.
Alright! So we've looked at examples of sales pages and also the 9-part sales page writing process.
Now it's time to look at how to put a sales page together where you can send traffic.
You can use any of the funnel builders out there but they don't offer the kind of flexibility and deep integration you need with Elementor to build a great page.
Also, there's a heavy monthly price that comes with these tools, which means you spend a good percentage of your profits on them.
On top of it, you don't even own your space. But that's not the case when you're using WordPress/WooCommerce and AeroCheckout.
Aero gives you pre-built checkout page templates that you can use to create custom sales pages using Elementor.
Let's look at the step-by-step process now.
This is a simple process. Activate your license keys and get started.
If you've installed AeroCheckout for the first time, you'll see a list of pre-built checkout pages.
After clicking on add new- specify the name and description for the new order form page.
You have three options to create a checkout page:
1. Built-in Customizer
3. Other page builders
So we've chosen Elementor for this post.
Elementor is a very powerful and flexible page builder with drag & drop widgets.
Next, you'll see a bunch of custom templates.
Select the template called 'Closer' from the list.
We've selected a two-step format of the 'Closer' template in this case.
Here's how it looks:
Aero provides two checkout widgets in Elementor, i.e., Checkout Form and Mini Cart.
All the checkout page templates are built using these widgets.
You can customize the templates in Elementor, there are infinite possibilities.
Here's a time-lapse video that shows how to one-click import a template and turn it into an on-brand sales page using Elementor:
If you're familiar with Elementor this will be a cakewalk for you!
The online education space is exploding right now and you can be a part of the revolution.
Put together a course and its sales page - start sending traffic to it. Don't wait for a hypothetical right time.
But yes, don't compromise on the design aspect.
When your sales page looks compelling and inspires trust - it will sell too.
Write copy that sounds authentic: Focus on what the product can do in your prospects' life and what change it can inspire.
Creating a side income is fun, affordable, and easy.
Just get started and you'll learn the ropes along the way.