Harvard Busines Review conducted a study on 7000 consumers to find out what makes people complete an intended purchase.
And they came back with a definitive answer - it's 'decision simplicity.'
The single biggest driver of sales is the ease with which people can gather all the details about a product.
A WooCommerce one-page checkout lets you do exactly that i.e., provide decision simplicity in your checkout process.
Instead of putting hoops to jump through, in your shoppers' way - you can direct them to a dedicated one-page checkout and close the sale with confidence.
Our user, Jake saw a 57% jump in conversions on replacing the conventional checkout flow with a one-page checkout.
Take a look:
One-page checkout is a product-cum-checkout page in WordPress.
The user can explore the product in great detail and then purchase it from the same page on your WordPress site.
There is no back-and-forth involved; they don’t have to switch tabs or pages on your WordPress store.
There’s no cart process in the single page flow.
One-page checkout is excellent for selling specific products that require the distraction-free buying environment a single page offers.
You can direct traffic from your email list, Facebook ads, and Instagram ads to your single page WooCommerce product. This would become a high converting sales funnel for that product.
In a typical retail store in the offline world, a shopper first chooses what to buy and then adds it to their cart.
They then go to the checkout counter, where they often have to wait for their turn.
That’s precisely how we treat users in the online world as well. Although you don't need to do that for your WooCommerce store with the WooCommerce One Page Checkout plugin.
Starting the journey on the WooCommerce product page, users move to the cart page using some kind of cart button, and then to checkout.
As you can imagine, there are 3 or 4 steps in this long-drawn process, and drop-offs happen at every step on the way because of poor shopping experience.
There is a vast difference between the number of people who started the journey on the product page and the number of people who finish it on the thank you page. Many end with cart abandonment.
A one-page checkout offers faster checkout and can potentially replace your WooCommerce cart!
Let’s look at the reasons why a one-page checkout will increase conversions at a higher-order value for your business.
Reason #1: The purchase process is fast and easy
All the information related to the product, including reviews, videos, and even the checkout fields are on one of your landing pages with a simple add-on or something like the WooCommerce One Page Checkout plugin.
The user can explore the product extensively on this page, and then when they’re ready, they can fill out their details to buy.
Reason #2: People can choose between different relevant offers
For example, they can pick an offer from the following - Buy 1 at a flat discount, Buy 2 Get 1 Free, or Buy 3 Get 2 Free.
Or pick from one-shot payment and a longer, easier payment plan without needing to go to a shopping cart or shop page. All of the checkout fields will be on the landing pages.
This makes people feel in control of their decision and all you have to do is use an add-on for your WooCommerce store.
Reason #3: There are no distractions in the process
Yes, there are no distractions involved- shoppers don't see a product list, pricing table, or a product table - all at the same time.
Instead, you can create a strategic sales funnel with order bump and one-click upsells to maximize your returns on ad spends.
Reason #4: You can capture more abandoned carts by collecting email first
Since you’ll be directing traffic from Facebook ads, Instagram influencers, Instagram ads, your email lists, and more such places to this one-page checkout… I’m sure it’s important for you to capture more cart and checkout activity.
You can do this by breaking your checkout into a multi-step process and making email the first field before they complete payment in your WooCommerce cart.
Reason #5: One-page checkout is perfect for mobile conversions
50% of traffic comes from mobile. A one-page checkout can be perfectly optimized for mobile.
The users can explore the product selection or product table on the page, read relevant case studies, watch videos, and when they're ready just hit a button to land on the checkout form.
It's even better on mobile when you don't have to changes pages and switch tabs!
Alright! Roll your sleeves, it’s time for some super interesting examples!
Example #1: Grant Cardone’s Embedded Checkout Form
If your funnel involves paid advertising then you know how a little optimization can make a big impact on your returns.
A one-page checkout helps you get the ROI your business needs to thrive, not just survive.
Take a look at the order form from Grant Cardone:
He uses the page to describe the product in great detail and on the right-hand-side the checkout form calls for action.
There are no redundant steps in the flow, it’s all fast and easy.
Also, notice there’s an order bump on the second step to increase the order value. He’s offering users to upgrade to a course at $37 more.
The CTA button is also optimized for more clicks.
Example #2: Wardee Harmon’s Single Product Checkout Page (Built With Aero)
Wardee is the founder of Traditional Cooking School and a pro user of Aero Checkout.
Take a look at her super high converting checkout page:
Notice what makes Wardee’s checkout page convert:
See our client, Brian's one-page checkout here.
In this section, we’ll explore a couple of WooCommerce one page checkout templates that are built using AeroCheckout.
In Aero, there are three ways to build your checkout page -
All these templates are divided into single-step and multi-step formats.
So you can choose the one which suits your needs and import it with a single click.
Let’s look at one template from each of the Customizer and Elementor sections.
Template #1: The Closer Checkout Template
This is a one-page checkout template called Closer built using Elementor with Aero.
It looks pretty neat and the one aim of this checkout is to sell that one product without showing related products or a list of products.
Template #2: The Razor Checkout Template
Let’s look at the Razor template that is built using Elementor and Aero’s checkout widgets:
Notice how clean and crisp the template is, in terms of design. The payment gateway is right there on the page.
This three-step template ensures that it doesn’t overwhelm the prospects. It makes the form more approachable.
Let’s now discuss how to set up a WooCommece one-page checkout using the very flexible and versatile Elementor.
We'll be using the very powerful Closer checkout page template.
You can browse from our collection of one-page checkout templates built using Elementor or go with the add new option.
You can import each of these templates with a single click.
Then you can customize them in Elementor using our Checkout Form and Mini Cart widget.
In this case, we’re going to choose the very optimized Closer template. It’s sleek, looks beautiful and you can make a few customizations to make it on-brand.
Here you can change a whole host of things like the typography, the border-radius, colors, fonts, thickness, and so other CSS using Elementor widgets.
We also recommend that you add a video to your one-page checkout to your WooCommerce plugins.
To add an image overlay to the video, click on the video widget and select ‘Image Overlay’.
Activate it, choose an image to overlay, and update it.
Similarly, you can make changes to the heading, background colors, and more to match the overall taste and brand colors. You can also remove products or add variable products.
Here you can make a host of customizations to the Checkout Form widget.
For example, you can change the color of the Steps Bar.
You can also choose from Breadcrumbs and Tabs to display your Steps Bar.
Apart from that, you can change the color of the button on hover and otherwise.
Check out this video tutorial on how to customize your checkout form.
In this section, we’ll use AeroCheckout’s extensive form-builder to customize the fields.
You can add, edit, and remove the form fields. Keep the ones that you need and delete the ones that you don’t.
In this case, since we’re selling a digital product, we do not need the shipping address and shipping method related fields.
So this is how our final form looks like:
The first step contains the basic information fields, the second step has the Order Summary and payment-related fields.
Further, we’ll configure the products tab.
In this section, we look at how to add products to your WooCommerce one-page checkout.
You can add multiple products, configure discounts that are not available elsewhere on the product page, and even set quantity from here.
You may choose to sell specific variants of a product.
Finally, you can use drag-and-drop to display the added products in a specific order.
Here, since we’re selling a digital product, the two options we are offering are:
The 3-month payment plan is a WooCommerce Subscriptions product.
The user can choose one of the two options and they’ll be billed accordingly.
Keep in mind that when you’re offering a 3-month payment plan, it should appear slightly less lucrative as compared to a single payment.
In the ‘Products’ field, you would want to set an option as pre-selected on default.
Apart from that, you can also add a ‘Best Value’ tag or any custom tag to highlight the most popular choice of other customers.
The tag could be - ‘Money Saver’, ‘Power Bundle’, ‘Super Saver’, or anything of your choice.
Check out this video to see how easily you can set that up at the backend.
You can add an order bump i.e. a cross-sell offer to your one-page checkout.
This allows you to make some more dollars per transaction and hence make your ads profitable. This is how you do it:
Once done, hit the ‘Save Products’ button and move on to the next tab.
Customize the look and feel of your bump offer in the ‘Design’ tab.
Also, write a copy of your offer here:
You can also change the color of the title, padding, color of the price, description, and more under the Style sub-tab.
There you go!
Save your design and go live with your order bump.
When you meet the set conditions, the order bump will show up on the checkout page.
One-page checkout cannot be used for every product in your store.
You must select one product to start with or a new trending item. Then pick your favorite AeroCheckout template and customize it.
Change the colors, typography, and more as per your brand's needs. Write some persuasive copy to convert.
There you go!
Now you're all set to direct traffic from Facebook, Instagram, and other places over to it.
There's power in keeping things simple, clean, and distraction-free.
Go explore more about AeroCheckout here.