Are you struggling to pick a perfect upsell offer? In this post we’ll teach you the exact process to do that.
Here’s why you need to pay close attention:
Winning upsell offers can inject instant cash into your system without having to run more ads. Low-performing upsells, on the other hand, are simply missed opportunities.
So when you double guess your way to upselling, you may or may not get it right. But when you follow a proven framework and a tried & tested process, you have high uptakes each time.
Let’s dive right in and learn more.
3 Ways To Think About Upsells
Before we unveil the framework, please take a moment to think about one of your best-selling products.
Keep it in mind while reading this. Then go through each of the categories or buckets below and map your upsell ideas.
Watch the video below:
Worry not, read the rest of the post. We’ve covered everything here.
#1: Upsell More Of What They Just Bought At a Discount
This is the easiest upsell offer and it’s also a safe bet to play. Since they’ve already bought the product, it’s a nice idea to offer them to buy more at a discount.
It works well for two reasons:
1. They’ve already bought the product, you don’t have to sell it again- That’s one less thing to worry about. They will not be annoyed to see you pitching more of it.
2. Since they just paid, they understand the value of the discount – Make sure you let them the deal’s exclusive and not available anywhere else
Take a look at this example- After they purchase one bottle, offer one more:
Works for: This offer works for products that people do need more of. For example – diapers, mugs, ointments, supplements, coffee powder etc.
- Test the discount on the Deal – 25% is a sweet spot. 30% may convert just as well as 20-25%.
- Test the quantity to pitch – You can offer 1 more or a bundle: ‘Get 3 more at X% off’. The advantage of this type of offer is that you can do downsells. If they don’t accept the 3 bottles offer, show them 2 and then 1. Those could your downsells.
- Limit it to first time buyers – Set up a condition to only show this upsell offer to first-time buyers. This will maintain the offers’ exclusivity.
#2: Complementary Products, Not Essential To The Original Purchase
Think about products that perfectly complement the main purchase. For example a matching women’s wallet perfectly complements a women’s purse.
The simple reason why this works is that people are always looking for complementary items after making the main purchase. They have an innate desire to complete the set.
The best way to find your complementary offer is to think of what users frequently buy with it. You can use Amazon’s intelligent algorithm to find out what goes best with a specific product.
In this case, I am on the product page of a camera-mounted microphone and here’s what goes well with it:
You can use the rule builder in UpStroke one-click upsells to say ‘has bought X but not Y’. Like this:
#3: Products That Help Them Achieve a Goal Faster or More Easily
Are you selling a product that helps people achieve a goal?
Let’s say you have a course on becoming more productive then a planner or a journal may help them get there faster. So it makes for a perfect upsell.
Another brilliant example is a meal planning calendar as an upsell to a weight-loss program.
This makes achieving the goal easier because they can fill up the calendar with all the healthy options once and don’t’ have to think every day.
Works For: Products that are actually designed to help people get from A to B. Those that make a specific commitment or a before/after promise. Like accountability groups are great upsells to coaching programs.
These upsells may not be your own products. You can explore joint ventures or sell other people’s products for affiliate commissions. It may not be a long-term strategy but it’ll sure get you started on your journey to making extra profits!
We hope you’re feeling more confident about approaching your upsell offers now.
As a next step, please explore the full demo of UpStroke here.
And let us know your thoughts. Do you have upsells in your business yet?
What are the ideas you want us to explore? Comments please.