How To Create A High-Converting WooCommerce Custom Thank You Page

Tavleen Kaur
March 28, 2021
How To Create A High-Converting WooCommerce Custom Thank You Page

A WooCommerce custom thank you page has become a game-changer for online shopping stores.

WooCommerce custom thank you pages can be quite profitable for your business. They can help boost your brand, increase retention, and spread good word of mouth.

But most store owners are busy working on the other pages and not the thank you page. But not you!

In this post, we will look at how to create a personalized custom WooCommerce thank you page.

We'll also look at how to create an Opt-in thank you page to show users who sign up for your free offer.

For this, we'll be using the most powerful Funnel Builder, WooFunnels.

So, let's dive into the WooCommerce custom thank you page.

Why Do You Need a Custom WooCommerce Thank You Page?

Contrary to popular beliefs, a thank you page is a powerful promotional opportunity. It is a page that will be shown to all your customers, making it the perfect place to add in the details that you wish for them to know.

The default WooCommerce thank you page is definitely not up for the job.

It is a plain page that lacks any personalization or even branding on the page.

This page just lists down the order details and billing address, not conversing with the customer in any manner.

On the other hand, a custom, personalized thank you page doesn’t just end the conversation with the end of the transaction, but acts as a link between the customer and the brand, beyond the completed purchase.

This page can be used to:

  • Offer discount coupons
  • Cross-sell other products from your inventory
  • Link to your Facebook community page
  • Redirect to product tutorials for better understanding
  • Sharing options

And so much more.

For this, you need to create a WooCommerce custom thank you page that would assist you in taking conversions with customers beyond the website and lead to more conversions.

Like the thank you page shown above, a custom thank you page:

  • Looks attractive
  • Addresses the customers by name to make the page personalized
  • It shows a video about the product to keep the user engaged
  • Give the necessary order details
  • Shows a button that leads the customers to the Facebook community page

Let’s see how you can create this custom thank you page with WooFunnels.

How To Create A High-Converting WooCommerce Custom Thank You Page

With WooFunnels, you can create any page of the funnel with absolute ease.

Choosing a pre-built sales funnel template will present you with a funnel that already contains a landing page, a checkout page, an upsell page, and a thank you page.

But if you do not wish to go the classic funnel route, you can always build a funnel from scratch and only add the steps you require.

Today, we will design a funnel from scratch by adding a checkout and WooCommerce custom thank you page to it.

Here is what you need to design a converting checkout and thank you page:

  • WooCommerce - This WordPress plugin is used to collect payments when products are sold using WooCommerce.
  • WooFunnels - There is a free version of the tool that allows you to build opt-in pages, landing pages, checkouts, and thank you pages. But if you wish to add AOV boosting offers to the mix with order bumps and one-click upsells, you'd have to get the pro version.
  • Page Builder - WooFunnels integrates beautifully with Elementor, Divi, and Oxygen, but you can use any page builder of your choice to design the funnel pages.

Let's see how you create the pages:

Step 1: Add New Funnel

Go to WooFunnels > Funnels from the WordPress Bar on the side of the screen.

Then in Funnels click on the Add New Funnel button to get building.

Pre-built sales and opt-in funnel templates are displayed on the next screen. You can import any of them or build a funnel from scratch. That is done by choosing the Create Your Own Funnel option, as we did here.

You will be presented with a blank funnel where you add the steps as per your need to create the funnel from scratch.

Step 2: Add Steps to the Funnel

Click on the Add New Step button, and choose the Checkout step to add to the funnel.

Name the page as you want and hit the Create button.

Similarly, add the WooCommerce Custom Thank you page to the funnel, and this is how your end funnel should look:

Step 3: Customize the Checkout

You can choose a pre-designed template or build your pages from scratch.

WooFunnels deeply integrates with Elementor to offer you a range of beautifully designed templates and widgets to customize the pages as you want.

These templates are designed to boost your brand and minimize the need for support. Each of the templates available is extremely flexible and customizable.

From the template options given, choose the one you like and import it with one click.

WooFunnels allows you to choose from one-step, two-step, or three-step WooCommerce custom checkout page templates, so you have complete control over the checkout page that is displayed to the users.

Then again click on the edit button in Design to customize the page in Elementor.

WooFunnels offers you two special checkout widgets - Checkout Form and Mini Cart. You can use these with drag and drop motion if you’re designing the page from scratch.

Change the color, tabs, typography, alignment, and more to make the page look on-brand for your business.

Click on the Update button when you’re happy with the way the page looks.

Step 4: Add and Customize the WooCommerce Custom Thank You Page

Now, similar to the way you imported and customized the checkout page, you can edit the thank you page as well.

First, add the thank you step to the checkout funnel.

Next, click on the pencil icon and choose the WooCommerce Custom Thank You Page template you like, and import it to the funnel with one click.

Just like with the checkout page, WooFunnels has special widgets for the WooCommerce custom thank you page as well. These are - Customer Details and Order Details.

The Order Details list down the price, quantity, payment method, and product image among other order-related details.

While the Customer Details show the customer's email ID, billing address, and shipping details.

You can edit the widget's content, style, and more with all the options provided.

Once you’re happy with the final look of the page, click on the Update button and all your changes will be saved.

This will create your WooCommerce custom thank you page.

Step 5: Personlization Shortcodes

Personalizations always help you win brownie points with the customers.

Adding customers’ names among other information helps build a bridge between you and the customers. WooFunnels allows you to add that special touch to the thank you pages and bridge the gap with personalization shortcodes.

From the list of shortcodes available, copy the code you need and paste them on the Thank you page.

This would reflect the information gathered from the Optin and checkout forms in real-time.

Note: Our thank you page templates already use these codes to create personalized pages for your brand.

Mark the Checkout and Thank You Page Global

Once you’ve customized the pages as per your liking, make them global. It would mean that no matter what a user buys on your WooCommerce store, they’d be shown the custom checkout and thank you page only.

To set the checkout page as global, first, go to WooFunnels > Settings from the WordPress menu on the side of your window.

Select the Checkouts > Global Checkout tab and from the dropdown menu select the name of the checkout page you want to set as a global checkout.

When that is done, click on Save Settings to lock the changes made.

When you choose a checkout page from a funnel as the global checkout, the associated thank you page automatically gets marked as a global thank you page.

So for every purchase made the same custom checkout and thank you page would be shown.

3 Ways to Increase Retention Through Your WooCommerce Custom Thank You Pages

To round up this blog post, we're revealing a few must-have elements to try on your WooCommerce custom thank you pages. Be sure to split test these features using Google Analytics to monitor their success:

1. Connect on Social Media

Once you have a user land on your thank you page, invite them to connect with you on other social media platforms like Facebook, Twitter, or Instagram.

Ask them to join your community group where they get to connect with the other customers and get conversations started. This works as a great social proof as well and helps build trust amongst the users.

2. Promote Your Blogs and Product Documentations

Guide your customers to read the blogs you’ve written and also the documents highlighting the product usage and functionality.

Getting the leads to explore your blogs would introduce them to the range of products and services you offer. They can read how the products might benefit them. 

This might excite them more about getting their hands on the said products and trying them out for themselves.

So, linking out blogs and product documentation is a great way to keep the conversation with the customers going. 

3. Take the Next Step

In the case of a digital downloadable product, highlight the steps that the user needs to follow to access the material.

It can be something as simple as a CTA button, or a step-by-step walkthrough video.

This extra step will help the users and improve their experience with your store.

Ready to Create Your WooCommerce Custom Thank You Page?

We hope this article has given you a better idea of how to tailor your WooCommerce custom thank you pages for maximum conversions. And also, how a WooCommerce plugin like WooFunnels can help you with that.

To recap:

  • WooFunnels is ideal for creating a professional-looking WooCommerce custom thank you page.
  • Personalization shortcodes add a personal touch to the thank you page.
  • Connecting on social media platforms, linking blogs, and guiding customers through are great techniques for improving your conversion rate.

So, what are you waiting for? Go ahead and design a high-converting thank you page for your WooCommerce store with WooFunnels Funnel Builder now!

Author: Tavleen Kaur
Do you know after Amazon implemented the 1-click buy system, their sales shot up year-on-year hitting $88.9 Billion mark in 2014? Jeff Bezos attributed it to a friction-free & streamlined buying process. At BuildWooFunnels, we're determined to give you the tools you need to do the same in your business. I am Tavleen and I help you get there faster.
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