Do you want to create and send personalized, deadline-bound WooCommerce dynamic coupons that drive sales?
As a WooCommerce store owner, while you’re on the lookout for ways to increase sales, your customers are also consistently looking for the opportunity to save money on new purchases.
In this situation, offering discount coupons acts as a win-win situation for you and your customers.
In this post, we will look at what WooCommerce dynamic coupons are, their benefits and how to set them up in your store.
WooCommerce dynamic coupons are special unique coupon codes that can be personalized and set as time-bound.
About 93% of shoppers use a coupon when shopping online because it gives them an extra push to complete the purchase.
Deadline-bound smart coupons are great motivators when it comes to making last-minute purchases.
Why? Because we always do stuff at the last minute.
Think about paying bills right before the due date, doing important shopping, submitting work assignments right till the very last minute, etc.
You wouldn’t even do a lot of things if there wasn’t any urgency attached to them.
Similarly, your customers will delay buying that course or the lampshade for as long as possible.
As a store owner, offering a good discount and attaching an urgency to it - will do wonders for you!
That’s why having time-bound, personalized WooCommerce dynamic coupons is your safest and probably the best bet.
Offering WooCommerce dynamic coupons is a core part of promotion and sales strategy.
Here are a few reasons how your WooCommerce store benefits from offering these dynamic coupon codes to your customers:
Now that you know about the benefits of using WooCommerce dynamic coupons, let’s look at different use cases of when to use such discount coupons.
In this section, we will talk about some campaigns where we can implement WooCommerce unique coupon codes as part of our online sales strategy.
According to the Baymard Institute, 7 out of 10 online shoppers abandon their cart.
Think of the potential revenue you’re losing with 7 buyers leaving your store without completing the purchase.
That’s why smart business owners rely on setting up abandoned cart sequences to rescue their lost sales.
But as most marketers say - setting up abandoned cart sequences isn’t hard, but getting people to take action on your email is.
And that’s where the work of WooCommerce dynamic coupons comes in.
You can create personalized, limited-time coupons to lure your users in.
If they like what you’re offering to them, they might stick around and further go ahead to complete the purchase.
It costs up to 5x more to acquire a new customer than to retain an existing customer.
Therefore, businesses focus more on bringing old customers back to their websites.
For that, customer winback campaigns are used.
The main goals of winback campaigns are:
However, to make your winback campaigns successful, you must attract your customers with a lucrative deal.
Use WooCommerce dynamic coupons to make lapsed customers come back and buy products from your store.
The discounted prices will give them an extra push to interact with your store and make a purchase.
Most businesses don’t engage with their customers after they have made the purchase.
Before the purchase, you continuously bombard your prospects with promotional emails/SMS, retargeted ads, and whatnot.
But after the purchase, you just cut the relationship cord abruptly.
Not many people will tell you this - but an automated follow-up sequence is one of the most powerful tools you’ll ever encounter.
Offering lucrative discounts on their purchase anniversaries or on their next purchase will surely help draw your customers’ attention.
This, in turn, helps develop great customer relationships.
Generating a consistent stream of qualified leads is an easy and the most effective way to drive sales.
But do you know 80% of new leads never convert into paying customers?
Therefore, you must put a well-timed, incentivized follow-up lead sequence in place that attracts their attention.
Offering WooCommerce dynamic coupons to your new leads will encourage them to explore your website and convert into customers.
To set up WooCommerce dynamic coupons, we will be using Autonami.
Autonami is the most powerful marketing automation and broadcast engine designed for WordPress.
You can set up high-converting automated sequences and turn your business into a profit-generating machine.
With Autonami, you can create and deliver personalized coupons to the right user at the right time in their journey.
In this section, we will take you through the step-by-step process of generating WooCommerce dynamic coupons and sending them in emails to your customers.
Get a copy of Autonami.
Please note that Autonami also has a free (Lite) version, but we will be using the Pro version for advanced premium features.
Once you’ve purchased the license, go to your WooFunnels account and download the following plugin files:
1. Autonami Lite
2. Autonami Pro
3. Autonami Connectors
Install and activate the plugins one-by-one after uploading them to your WordPress website.
After that, copy the activation code of the Autonami Pro and Connectors plugin from your account.
Then, paste the license into settings to activate the plugin.
That’s it! You can now use Autonami.
Go to Campaigns ⇨ Automations (Next Gen) and click ‘Add New Automation’.
You can either create your automation using the pre-built recipes or start from scratch.
Select ‘Start from Scratch’ and name your automation.
Your automation will get created and you’ll direct to the workflow screen.
Click on ‘Select Trigger’ and choose the ‘Order Created’ event.
Now configure your event by clicking on the trigger node.
Here we have set the automation to run multiple times.
Once done, click on the ‘Save’ button.
We will add a delay here.
Click on the (+) icon and choose ‘Delay’.
You can add a delay in minutes, hours, days, weeks and months.
Furthermore, Autonami has additional options to delay until a specific date and time or until a custom field date.
Here we’ll specify the 2-hours delay.
Now, choose the ‘Action’.
Select ‘Create Coupon’ under WooCommerce.
Set the coupon details here.
Copy the WooCommerce dynamic coupon from here.
Under the ‘Restrictions’ tab, you can restrict this coupon to:
Under the ‘Limits’ tab, you can specify the usage limit of your WooCommerce dynamic coupon.
Click on the ‘Save’ button when you’re done.
Choose ‘Send Email’ as the action.
Enter the subject line and preview text in your email.
Next, paste the WooCommerce smart coupon into your email body.
Click on ‘Save & Close’ when done.
Now once a user purchases something from your store, they’ll get this email after two hours with a dynamic coupon code:
You can go one step further and use Autonami’s visual email builder to create beautiful emails for your customers.
That’s it! This is how you can create and send WooCommerce dynamic coupons through emails in Autonami.
We hope you have got answers to your 'how do I create a unique coupon in WooCommerce?' query.
You should consider a few things when you integrate coupon codes into your WooCommerce store.
The points listed below will surely help minimize customer issues when using WooCommerce dynamic coupon codes.
You should target your sales and promo codes to users that meet certain criteria in your automated campaigns.
For example, rewarding shoppers who purchased from your store for the first time.
This could be done when you:
Enabling the coupon access to a particular user will restrict its usage from being misused.
Using time limiting option is the best thing you can do while creating your WooCommerce dynamic coupons.
It helps users create a sense of urgency and encourages them to go for the purchase.
Autonami gives you the ability to set the time when you create your discount coupons and promo codes.
Creating a coupon valid for 48 hours can drive users out of their seats to go full ballistic into your online store.
Using the personalization technique when generating coupon codes works wonders for your business.
Applying the principle of personalization in your discount coupons makes people feel special.
Autonami lets you personalize your WooCommerce dynamic coupons based on the user’s first name, email, country, contact ID, custom field, current date, and more using merge tags.
Personalized codes with a person’s first name are likely to draw much more attention than plain, standard coupon codes.
You can use sales funnels to create streamlined checkout paths.
With sales funnels, you'll be able to direct users to a landing or checkout page. Here, they can use the personalized WooCommerce dynamic coupons and get products at discounted prices.
For that, the WooFunnels Funnel Builder is the best plugin you can opt for.
You'll be able to design beautiful, high-converting opt-ins, sales pages, checkouts, order bumps, one-click upsells, and thank you pages using the Funnel Builder.
This was all about the best practices of using WooCommerce dynamic coupons in your store.
WooCommerce coupon functionality is quite extensive, but it lacks features such as creating BOGO offers, better shipping deals, loyalty points, and so much more.
Luckily, Advanced Coupons is one such WooCommerce coupon plugin that has advanced capabilities to get more customers.
It allows you to:
The Advanced Coupon has a generous free version with an option to upgrade to the Pro version.
Coupons are an excellent way to boost your traffic and conversions. They are deeply infused into human psychology such that everyone gets influenced by them.
As a WooCommerce store owner, you just can’t afford to miss the wonderful opportunity provided by them.
Try incorporating WooCommerce dynamic coupons into your automated campaigns for massive profits.
And to do that, you just need one plugin - Autonami.
Autonami is the most powerful marketing automation and broadcast engine to help you conquer your automated campaigns and generate lucrative coupons for your customers.
It is a must-have tool for growing your online business.
So what are you waiting for?