"Welcome emails are like online dating" - I read this analogy somewhere, and I think it makes perfect sense.
I know it sounds a little weird, but hear me out.
You have attracted email subscribers through your lead magnets, attractive forms, or a beautiful website. Now that they have reverted to your first move, ensure that you put your best foot forward.
Impress them with the contents of your email so they feel connected to you and anticipate opening and reading your future emails.
In this post, we will share with you 15 welcome email examples that we believe can inspire you to design converting welcome emails for your business as well.
Want to know what they are? Let’s read on ahead.
A Welcome Email is your first non-purchase interaction with the users - it is sent when a user subscribes to your newsletter or downloads a freebie. You thank them for connecting with you and brief them about what they can expect going forward.
This email sets the tone of your prospective relationship with them.
According to Chief Marketer, welcome emails have the highest open rate of around 60%. So it is no surprise that businesses these days ensure to send one to establish their presence.
Sending welcome email works because:
Let's get down to business and look at some unique welcome email examples.
Now let’s look at some amazing and convincing welcome email examples that are sure to get your creative wheels churning. Each of these welcome email examples is designed uniquely and has something you can take ideas from.
Let's dive in:
Email Subject: Welcome to Trello
This is a great example of an effective welcome email.
This email is colorful but easy on the eyes, with a copy that is easy to grasp and act on - Just the way a welcome email should be.
Email Subject: Welcome to Casper
This welcome email copy hits the nail right on the head.
From the colors to the text, this welcome email has it all on-brand. And it is pure genius.
Email Subject: Welcome to the Flock
This Allbirds’ welcome email is very clean in its design with a good copy to add to it.
It is a perfect welcome email example that is eye-catching and easy to replicate for any other product.
Email Subject: Welcome to Google Analytics!
All google emails are clean and to the point. This email is no exception.
It is a clean email that neatly delivers the intent with all the necessary information and links added.
Email Subject: Royal Icing 101: Welcome + Let’s do this
What’s a better way to build a personal bond than a personal backstory? That’s the approach this welcome email example takes.
This email takes the storytelling approach and uses it to build a personal connection with the readers. It is a very smart way to deliver the desired messages.
Email Subject: Thanks for Signing Up! (+ an OMG-Worthy Freebie for You!)
This welcome email copy also follows a personal tone like the last one but is still a little different.
This is another approach to an informal welcome email. It doesn’t go into many personal details but sets a friendly tone with the readers for a better connection, nonetheless.
Email Subject: Welcome! I have a question for you…
This is one of the welcome email examples that take a different approach altogether.
This is a smart way to get a conversation going. Ask your reader a question that not only initiates a connection but also assists you in making your products better.
Email Subject: [CopyGredients] Woot! Here’s the first copywriting checklist for your eyes only!
This welcome email follows a theme with the copy. The theme of a bistro, where you’re a chef, and they are offering you ingredients to cook the most delicious copywriting dish.
Creating a theme around your emails can make the welcome email fun to read and relate to.
Email Subject: Welcome to Unsplash
Unsplash has a very visually commanding welcome email. It tells you right off the bat what you’ve signed up for.
Again it is a very simple welcome copy, but definitely, one to leave an impression. From the sky-high numbers to the attention-demanding images, this email is a great example of a good welcome email copy.
Email Subject: We’re Away. Let’s meet up.
A very smart and catchy subject line makes you curious about the content of the rest of the email body.
This is a very minimalist example of a welcome email that highlights the problem and then offers the solution with their product in a very neat and summarized manner.
Email Subject: Our emails. Your inbox. A winning combination.
This email from Electric Objects is the definition of a classic welcome email.
Email Subject: Welcome to Medium, <name>
Medium is yet another example of a classic designed welcome email.
This is a simple and informative welcome email that is very clear in its message from beginning to end.
Email Subject: Your ActiveCampaign Account - Thanks!
We have taken the example of a welcome email from ActiveCampaign because the email is very informative from the get-go.
This is email is the ultimate guide a new subscriber would need after creating an account with ActiveCampaign.
Email Subject: Welcome to Turo
Turo’s welcome email targets both the renter and the rentee.
This is a short and effective email copy that targets the audience and makes a convincing statement.
Email Subject: Welcome to The New York Times
This is another classic example of a standard welcome email, but it does drive the message home.
This welcome email copy is very classic in its approach, with a conversational tone intact throughout the copy. All the links sprinkled throughout the copy make the email content-rich and authoritative.
These welcome email examples are just a few of the many amazing welcome email examples out there. But each of these examples delivers the message loud and clear.
You can create such welcome emails for your business too, let's see how.
To assist you in designing a converting welcome email for your subscribers, we have created an email template that you can use to base your welcome email on. The email design is as follows:
We are sure that by now you must have gotten a lot of inspiration for your welcome email design.
But as each of these welcome email examples are different from one another, we thought it’d be nice to summarize all the pros from the examples and create a list of tips that can be your guide when you get to design a welcome email for your business.
When designing your welcome email, ensure the following:
Any message not sent at the correct time loses its essence. Your first handshake email should be sent within the first hour of the user subscribing to your email list.
Emails sent promptly have a higher chance of being opened and read than one sent later in the day, or worse, a day or two later.
Subject lines are the first glimpse of your email content that a subscriber gets in their inbox. Having an engaging subject line is very important for any email, but especially for a welcome email.
It can be a simple - “Welcome to XYZ” or “Yay! You’re All Signed Up”, but it should get the message across very clearly.
You can have a welcome email with only text and no images or videos, but adding an image that reflects your brand, adds value to your copy.
Graphics also add a pop of color to the page and make the email even more attractive.
A welcome email copy ideally shouldn’t be too long but rather short and crisp (as most of the welcome email examples were in the above section).
This email sets the tone for the corresponding emails as well, so having a bright and welcoming email copy is desired.
Sending personalized copy can help you bridge the gap between you and the email subscriber and build stronger bonds with them.
You can even share the link to their lead magnet, if this email is being sent after opt-in form submission, along with the steps to access it.
Also, have a quick guide on how to set up their accounts and get started.
It is okay if your welcome email is just that - a welcome email. But, it would be even better if you can urge the email subscribers to perform the desired action, be it joining your exclusive Facebook community or following you on social media, or even exploring your product lines.
In this manner, you keep the user engaged and build stronger bonds with them. You can even offer them a limited-time first purchase discount coupon to excite them about shopping with you.
There are so many tips that we can provide, but most of all, you’ll have to do a hit-and-trial for your audience and see what works the best for your business.
A welcome email is crucial for any business, as we have established by the welcome email examples discussed over the course of this post. So, it is equally important to invest in a tool that supports you to achieve the best results possible for your business.
With Autonami, you can send automated welcome email campaigns based on your defined events. You can send them a welcome email when they opt-in for a lead magnet or after they submit a sign-up form - it is all possible.
With Autonami's drag and drop email builder, you can design beautiful emails by adding content blocks like Columns, Heading, Text, Image, and more. The builder also allows you to insert products into the email body.
You can even set conditions to split test the automated welcome emails or design A/B Testing broadcast campaigns to find out the most converting welcome email copy for you.
So what are you waiting for? Create captivating, inviting, and exciting welcome emails with Autonami for your business and see the engagements soar!