Complete Guide: How To Send Abandoned Cart Emails in WooCommerce

Tavleen Kaur
May 15, 2020
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With a powerful abandoned cart plugin, it's never been easier to re-connect with potential customers and encourage them to complete a purchase on your WooCommerce store. 

Sending timely messages is imperative for scoring those all-important sales that might have otherwise slipped through the net. So, keep reading to find out how to send high-converting WooCommerce abandoned cart emails...

If you've been a WooCommerce store owner for a while, you'll already know that lots of customers fill their shopping carts only to get distracted and click away, abandoning the checkout page.

The stats speak for themselves:

  • Consumers abandon carts 69% of the time.
  • Cart abandonment emails boast an average open rate of 45%.
  • A whopping 50% of users who click-through abandoned cart emails, make a purchase.

The problem: eCommerce store owners don't have the time to write and send personalized notification emails to each and every customer that abandons their cart. So, they're missing out on massive money-making opportunities.

Online store owners can boost their revenue very quickly by launching high-quality abandoned cart email campaigns.

The solution: An automated tool like Autonami. This makes creating and sending high-converting abandoned cart emails a breeze.

Take Borja Obseso the Founder of CreativiU Elite, for example. This is what he has to say about Autonami:

I’ve been using Autonami for 24 hours and so far recovered 20% of my average daily revenue. I’m using SMS and email for cart abandonment automations, both work flawlessly. I’m also using the 'Send to Zapier' option to collect data on a Google sheet. I compared my website’s loading speed with and without Autonami, it didn’t affect the load time all that much! Very happy with the product so far.

Impressive, right?

That's a lot to cover so let's dive straight in!

The Benefits of Installing Autonami

Installing and using a plugin like Autonami on your WooCommerce eCommerce store, comes with loads of perks.

Most notably:

  • It's a powerful marketing automation solution. When used to its fullest, you'll save lots of time and enhance the quality of your checkout process.
  • It's easy to create WooCommerce abandoned cart campaigns to recover sales that might otherwise have been lost.
  • It's simple to create and launch post-purchase follow up emails (to educate and/or upsell to customers)

  • You can set up SMS messaging campaigns using Twilio.

  • If you're already using a CRM, you can integrate it with Autonami. This enables you to tag customers, add them to email lists and/or sequences, update custom fields, etc.

  • You can use Autonami alongside hundreds of other tools with Autonami's Zapier integration.

How to Install Autonami to Start Sending WooCommerce Abandoned Cart Emails

To kickstart the installation of this WooCommerce plugin, head here. Scroll down until you reach the green button that says 'Get Autonami Today.' Go ahead and click that button. From there, pick the payment plan that suits your needs. We recommend the Pro package, as this unlocks SMS messaging campaigns and CRM integrations.

Now make sure you're logged into your BuildWooFunnels account. From here, you can download the plugin. To get started, download the following Zip files: Autonami Marketing Automations and Autonami Marketing Automation Pro.

woocommerce abandoned cart email

Now, copy the license key.

Next, login into your WordPress Dashboard and head to the 'plugins' tab and select 'add new.' Then, install the Autonami Marketing Automations plugins you just downloaded. Once activated, a welcome message will appear saying 'Thank you for choosing Autonami marketing automations.' This displays in the bottom right-hand corner. Then, click the button that says 'Allow & Continue.'

Activate the license by pasting the API key and clicking 'Activate License.'

You're now ready to hit the ground running with Autonami!

Autonami's Core WooCommerce Abandoned Cart Email Features

Autonami has tons to offer, but for this review, we're focusing on these two abandoned order features:

Automated Email Reminders Sent in Real-Time

As we've already hinted at, with Autonami, building and launching automated email campaigns is easy. It provides all the tools you need to create 'smart, automated workflows in just a few clicks.'


Autonami enables you to set 'rules' that guide your automation. You can trigger messages (or entire email flows) based on a variety of cart details.

For instance:

  • Cart total
  • Item category
  • Product(s) in the cart

...and much more. These are just a few 'for instances,' but you get the idea.

Best of all, it's not just abandoned cart emails where you can harness the power of 'rules'. You can also set rules to manage your subscriptions, memberships, affiliates, the list continues...

Time-Bound Coupons

Autonami enables you to generate personalized, time-limited coupon codes. These are especially handy if you're trying to recover high-value carts. With the help of AI, Autonami enables you to offer discounts more wisely, so that your bottom line really feels the benefit.

You can create dynamic WooCommerce coupon codes using 'merge tags.' This makes customization effortless. For example, you can utilize merge tags to automatically insert the first name of the recipient at the start of your email.

You also have full control over the expiry periods of your coupons. This empowers you to create a sense of urgency that will inevitably boost your sales rate.

How to Set Up WooCommerce Abandoned Cart Emails

As we've spoken so much about shopping cart abandonment in this review, here's how to set up your first campaign inside WooCommerce:

From your Autonami Dashboard, head to 'add new automation.' Then select your desired event from the drop-down menu (pick WooCommerce). Once you're happy with your choice, hit 'Save.'

woocommerce abandoned cart email

Now you'll need to choose between a direct and conditional action. As the names suggest, select a 'direct action' to conduct a task directly. Whereas, opt for a 'conditional action' if there's a specific condition that needs meeting before the action is executed.

Now, select your desired action from the drop-down menu. In this case, you're setting up an abandoned cart email, so you'll need to select 'Send Email.' You can then expand the interface to start crafting your email (using one of Autonami's email templates). From here, you can fill out the basic details and start using merge tags.

Switch from 'sandbox' to 'live mode' using the toggle button. This ensures the automation goes live.

woocommerce abandoned cart email

Voila, that's it.

You've now created your first-ever automated abandoned cart email.

To take things up a notch, you can:

  • Create entire email sequences
  • Set up delays in sending messages
  • Use other merge tags to create more personalized content

To give you some inspiration, here's an example abandoned cart email flow:

An Example Abandoned Cart Email Flow:

Your first reminder email probably won't contain a discount. In terms of when to send, it's good practice to send within four hours of the customer abandoning their cart.

To create your first reminder email, follow the instructions above. Then scroll down the page until you see the first 'WordPress Send Email' (this should be the first step in the 'Then' flow).

To the right-hand side, you can modify the copy of your first reminder email. Then, when you're happy with the message, don't forget to scroll back up and hit the blue 'Save' button (located at the top right of the page).


The second email: If the cart value is $100 (or more), consider sending a 20% off coupon that's valid for three days. Whereas, if the cart value is between $50-99, adjust the coupon's value to 15% off.

Before editing the copy of your second email, you'll have to create a coupon (that's if you want to offer one). To do this, hit the 'Create Coupon' stage (this should be the second step of the 'Then' flow')

To the right of the page, select the coupon you want to offer and set its expiry date. When you're happy with the settings, scroll back up, and hit the blue 'Save button.'

The Third and Final Email

We recommend sending the recipient a final email notification when their coupon is going to expire within 24 hours.

To craft this final message, select the two 'Send Email' steps beneath the 'Create Coupon' stage. Just like the first reminder email, click the 'send email' step for the third email message. Then, scroll to the right of the page to modify the body of the email.

Finally, select 'Save' when you're done.

For more info on how to create WooCommerce abandoned cart emails inside of Autonami, check out the video below. This outlines a quick step-by-step guide to the process:

How to Monitor and Improve Your WooCommerce Abandoned Cart Emails

A crucial part of any email marketing campaign (WooCommerce abandoned cart emails included) is tracking your stats. This empowers you to spot where there's room for improvement, so you can take action.

This is why Autonami provides a wealth of analytics. This provides all the info you need to figure out what's going well with your WooCommerce abandoned cart emails. And more importantly... what requires improvement.


Use These Examples for Inspiration

Let's look at a few high-converting examples to help get your creative juices flowing. Here's a reminder email from Man Crates' online store. It's clear, clean, and straightforward. Take note of their branded banner. More specifically, the fact they've included a customer support telephone number, and that their CTA button provides a direct link to their virtual shopping trolly. These are all things TO consider emulating in your own WooCommerce abandoned cart emails.

Here's another example of a well-written abandoned cart email (from Beardbrand). The best thing about this message is the PS section. It's quirky, it validates the customer's product choice, and it's great for building rapport with your email list. What's not to love about any of that?!

A text-based yet convincing cart recovery email by Beardbrand

Ready to Use Autonami to Launch Your WooCommerce Abandoned Cart Emails?

We hope having read this review, you now have a better idea of why sending WooCommerce abandoned cart emails is imperative to boosting customer retention and sales rates.

If you're on the hunt for:

  • An easy-to-use tool that automates the majority of your abandoned cart recovery emails
  • A solution for creating and sending dynamic coupon codes
  • Robust analytics

Explore more about Autonami here >> 

Author: Tavleen Kaur
Do you know after Amazon implemented the 1-click buy system, their sales shot up year-on-year hitting $88.9 Billion mark in 2014? Jeff Bezos attributed it to a friction-free & streamlined buying process. At BuildWooFunnels, we're determined to give you the tools you need to do the same in your business. I am Tavleen and I help you get there faster.

Increase your sales, starting today.

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