WooFunnels Documentation
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Setting Up A/B Test

You can now split test your funnels with a single click.

In this doc, we’ll demonstrate how to set up an A/B test on your sales funnel pages.

Important Note: The respective steps need to be excluded from the cache if you’re running A/B tests on your funnel.

Step 1: Add a new funnel

Go to Funnels and click on Add New.

Go to Funnels and click on Add New

Enter the name of your funnel.

Enter the name of your funnel.

Click on Add

Your funnel will get created.

Step 2: Import the template

Select the page builder and import the template you want.

We have selected the Checkout page and imported the Presenter template.

Import the template

You can also start from scratch and then add steps to your funnel.

Step 3: Set up the A/B test 

Go to the action button and click on A/B Test.

Set up the A/B test

Step 4: Add the variant 

Here, you can see 100% of the traffic going to the original page.

Let’s configure the variants of your Checkout funnel - click on Add Variant.

Click on Add Variant

You can add a variant either by: 

  • Creating a duplicate variant from the original, or
  • Selecting a template from another funnel
Add variant either by creating a duplicate variant from the original, or selecting a template from another funnel

As an example, we've selected Create Duplicate from Original and click on Add.

As an example, we have selected Create Duplicate from Original and click on Add.

Your variant is successfully created.

You can A/B test anything in WooFunnels; be it the text, headlines, button color, design, background, etc.

Click on Edit to customize each page the way you want using the page builder you’ve selected.

Click on Edit to customize each page the way you want using the page builder you’ve selected

Save the changes once you’re happy with the design.

Step 5: Set up the weight distribution 

Click on the weight distribution button and set the traffic distribution to each of your variants.

Here, we will give the 50-50 distribution to both of our variants.

Set up the weight distribution

Once done, click on the Confirm button.

Step 6: Start the A/B Test 

Click on Start to run your A/B test.

Here are some instructions you’ll get when you start this test. 

You can pause and restart your A/B test, adjust the traffic distribution and remove the variant anytime you want during the test.

Start the A/B Test

Click on Start Now to run your A/B test.

This will start the test on your Checkout page. 

You can A/B test all of your funnel pages, i.e., Opt-in pages, Sales pages, Checkout pages, Order bumps, One-click Upsells, and Thank You pages.

In the next documentation, we will understand how to analyze the metrics and declare a winning variant.

Increase your sales, starting today.

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