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Configure Facebook Conversion API Events

To send pixel events directly to Facebook servers without using a visitor’s browser, you have to set up Conversions API for WooFunnels.

This doc is divided into:

Let's start.

How to configure Facebook Conversion API events?

Follow the step-by-step instructions on how to set up Facebook Conversion API here:

Step 1: Log in to your Facebook Business suite account

Go to your Facebook Business Suite account and log in using the credentials.

Log in to your Facebook Business suite account

Step 2: Go to All Tools and select “Events Manager”

Click on “All Tools” and you’ll see the options:

Go to More Tools and select “Events Manager”

Now, select “Events Manager” from the list.

Select “Events Manager” from the list

Step 3: Set up Facebook Conversion API and Pixel

On the left side, click on the (+) icon - Connect Data Sources.

Connect Data Sources

Now select a data source.

Here we have selected Web and clicked on Connect.

Select Web and click on Connect

Enter the name of your pixel.

Enter the name of your pixel

Click on Create Pixel when done.

Next, enter the website URL:

Next, enter the website URL

Select the Conversions API and Meta Pixel.

Select the Conversions API and Meta Pixel

Once done, click on Next.

Well done! This will create your Facebook Pixel.

Step 4: Go to Settings

Once you’ve selected your Pixel ID, go to Settings on the right section.

Copy the Facebook Pixel ID

Then copy the Pixel ID from here.

Step 5: Paste the Facebook Pixel ID on WooFunnels settings

Open a new tab and go to WooFunnels > Settings > Facebook Pixel.

Now, paste your Pixel ID there.

Paste the Pixel ID to settings

Step 6: Click “Generate access token” and copy the code

Go to the previous tab, scroll down to the section and click on Generate access token.

Generate access token

As you click on the link, a code will appear. Click to copy this code to the clipboard.

Copy the access token of Conversions API

Step 7: Paste the access token to WooFunnels

Click on “Enable Conversion API” below to your Facebook Pixel ID.

Enable Conversion API

Now, paste the access token there.

Paste the access token of Conversion API to WooFunnels

Once done, click on “Save Changes”.

Congratulations! You have successfully set up Conversions API for WooFunnels.

How to perform testing against the server-side events?

You can perform testing on Facebook Conversions API for WooFunnels.

For this, you need to authorize a test server code from Facebook Pixel to WooFunnels.

Follow the instructions below:

Step 1: Select your Pixel ID and go to “Test events”

Click on the “Test events” tab.

Go to Test events in Facebook Pixel ID

Step 2: Click on the test event code to copy

Scroll down and copy the test event code by clicking on it.

Click on the test event code to copy

Step 3: Paste the test code to WooFunnels Facebook Pixel settings

Go to WooFunnels > Settings > Facebook Pixel. Now enable the “Test server events via test_event_code”.

Enable the test server event

Now paste the test event code there.

Paste the test event code

Note: We recommend unchecking this option after you’ve finished testing the events.

Step 4: Test and track the events

Run your sales funnels and track the test events here.

Track the test events - Facebook Pixel

That’s it! You have successfully enabled the test server events.

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