Free Plus Shipping Funnel In WooCommerce: Ideas, Examples & Complete Setup

Free Plus Shipping is a popular and profitable funnel type where your front-end item is free, and the shipping charges are additional.

Although this funnel leads to an inrush of new customers and a boost in revenue, most businesses are not using it because of the expensive tools you need to build one.

In this post, I’ll show you some examples of the funnel so that you can reverse engineer it and we’ll also see how to build it at a minimal cost. Yup, that’s important – I know! 😉

We’ll be using WooCommerce and BuildWooFunnels. 🍻

So strap on those belts and let’s begin!


What’s a Free Plus Shipping Funnel 🤔

Stores mostly have a catalog of products. The shoppers come, pick what they like and buy it when they want. As a store owner, you have no control over the products they purchase or the average order value.

But with free plus shipping funnel, the environment is controlled. You build the funnel, lego piece by lego piece and hand-hold users through the journey.

There are no unnecessary steps in the flow. Such as add to cart- go to the cart page — proceed to checkout– land on the checkout page.

This funnel is effective…

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Yes, because the front-end item is free!

Is Free Plus Shipping Dead?

It all depends on how you execute it.

If you’re not incurring a loss on your front-end item or barely breaking even – then the customer also knows that you’re charging him for the product via the shipping cost.

So you’ve got to be honest here and not let their order total exceed the original shipping cost.

You don’t make your profits until they’ve accepted the order bump or the one-click upsell or an offer pitched later via emails.

Your focus should not be on the initial sale but the average order value and the lifetime customer value.

Free plus shipping is only a way for you to acquire fresh customers and build a relationship with them.

Examples of Free Plus Shipping Funnel

Here are a few e-commerce store owners who are using this funnel pretty effectively.

Feel free to carry insights into your world. Let’s now look at what we’ve got:

1. A T-shirt that casts a statement about the person wearing it

Printed T-shirts make for great front-end products because they let people make a statement.

Moreover, who doesn’t want to express themselves? Here’s an example of a free t-shirt plus shipping offer:


This example is taken from Miles Beckler’s awesome post on free plus shipping funnel. Take a few minutes to read that too!

2. A unique product that makes them look different from the pack

People love to own products that are different, and their friends don’t have. Who doesn’t like to show off a bit?

Here’s an example of an item that’s super cool to own and can come in handy when you need it. Take a look:


It’s a firestarter that one needs during camping – what a great tool to have and flaunt!

Here’s the order form for selling this item:


Notice the product cost and taxes are zero, the shipping and handling are $3.95.

3. A physical book that helps people get to their next level of life or business

If you write ebooks, it’s best to get them printed. You don’t need a publisher.

This book is an excellent front-end offer:


Cardone spends one whole page convincing people on the offer and why they should buy it.
He’s only charging $4.97 for shipping the book which appears authentic and is the reason for the success of his funnel. 

The Strategy: How To Choose The Right Front-End Product

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The most significant component of this funnel is an enticing front-end offer because if it doesn’t attract customers, it’s a waste of effort.

Besides, it should be priced low, so that you can break-even on the ad spends with the shipping fees alone.

Follow this checklist to find your winner:

👉It should be inexpensive but not look cheap

So what do I mean by that? I mean that it should be reasonable because you’re going to either bundle its cost in the shipping price or pay it from your pocket to acquire customers.

Therefore do not pick an expensive product.

Something in the range of $2-$8 is just right. It also encourages people to buy without giving it much thought (impulse purchase).

👉The product must be desirable

You’ve got to entice people through your copy and lifestyle images of the product to convert them.

You cannot raise the buyer’s temperature if the product’s bland.

So make sure you pick something that has videos, the right amount of social proof and a credible reason backing the need for the product.

👉A good story to back up the claim will be great

It’s not essential, but it’s a substantial addition to your offer. Let me give you an example of an emotion-evoking story:

Notice how the seller, Bryce, writes a personal letter about the survival cup. He goes on explaining the different use cases of the product and showing lifestyle images of the same.

Lego Blocks Of Free Item & Shipping Additional Funnel

I will take you through the various parts of a high-converting funnel so that you get a better idea of how to build one for yourself.

The Facebook Advertisement For Free Plus Shipping Funnel

The first piece in the jigsaw is the advertisement. Since the product is free, you’ll not have a hard time convincing people to click and explore the details. So make sure you highlight the word free in your ad copy and image.

Take a look at this example:


The product takes center stage, and the word ‘FREE’ is written in bold and capital letters. The call to action is simple yet effective. Look at the engagement!

Here’s another example:

It’s a 1-minute video ad with a short but to-the-point copy. Cardone doesn’t beat around the bush and encourages people to claim their free book right away.

2-Step Order Form To Collect Orders

A 2-step order form embedded on a landing page is a well-converting design. We make it multi-step because it’s proven to convert better.
You can collect necessary details on step 1 and payment-related information on the next level. Here’s how:


On step 2 of this form, we display what they’re paying for the item and the shipping, along with the payment section:


When you click on the next step,  you can see the small shipping charge.

A Persuasive Order Bump To Increase Order Value Potentially By 700%

An order bump is a low-dollar upsell offer that helps increase your average order value. I’ve written long posts on order bump ideas, examples and setup – I recommend you take a look.

Here’s the order bump for our example:


Notice the bump is a beneficial product in this case because it’s post-mask care. So it complements the main item pretty well.

We have another example of order bump, which is ‘more of what you’re buying.’

It makes for an excellent order bump. You can add some more units their order and charge additionally for it. Include the additional shipping charges in the final price of the deal.

One-Time Offer {Preferrably A Bundle/Package}

Bundles make for great one time offers. Although creating a bundle requires a bit of research, it can potentially double the order value of customers. In the case, you do not want to upsell a package, use this upsell framework to zero in on your offer.

According to this research, people have an innate desire to complete the set.
So give them different components to complete it. Take a look at Cardon’s Video Training Package:


It is a bundle with recorded videos, seminar recordings, ebooks on a bunch of topics- all related to the central theme.

If you sell physical products, for you, this could be a kit or a bundle.

Step-By-Step Process To Setup Free Plus Shipping In WooCommerce With WooFunnels

All right! So now we’re going to look at the step-by-step process to set up the funnel. You can do it along with me or take some time to go through the steps and execute them later.

Yes, you will need WooFunnels, that’s because native WooCommerce doesn’t give you these functionalities.

Step #1: Add The Free Product To WooCommerce & Make It Hidden

Add a new product, make the cost zero dollars, and mark the product as hidden. See the picture:

Next up, we’ll set up the shipping method and charges.

Step #2: Create a New Shipping Class: Enter the Slug with Description

We’re doing this because there are different shipping methods activated in the store and we want to associate this class with our free product.

Step #3: Set Up a New Shipping Zone & Assign a Flat Rate Cost 

Go To WooCommerce (on the side panel) >> Settings >> Shipping >> Shipping Zones

Now add a new shipping zone, choose the region and the shipping method as flat-rate. You’ll have the option here to set up the shipping charges when you edit it:

In my case, I’ve set it up to $2.87:

Step #4: Associate that Shipping Class with Your Free Product 

Next, go to your free product, scroll below and hit shipping tab >> Shipping Class >> Choose the class you just set up.

Now we have set up a free product with $2.87 as the shipping charge.

You can now create your order form and call the product.

Step #5: Create a New Checkout Page With AeroCheckout

Hover over WooFunnels >> AeroCheckout >> Add New

You’ll have to name your new checkout page and add some description if you like. Your page ID will be auto-generated:

a. Add the product to create the order form

Add the free product that you added in step #1 of this process:

We don’t need to set up any discount or quantity here, so leave all of that to default values.

Next, go to the forms section.

b. Configure the checkout form (add fields and order them)

All the fields can be dragged and dropped into the section area of the form:

You can add a new step to create a multi-step form. Drag and drop fields into the section area.

We’re collecting the name, email, and other essential details on the first step/

c. Hit the Design section and select the ‘Embed checkout form’

You’ll see the embed form template ready to be customized when you choose the second radio button from the panel on the left.

d. Go over to the Customizer and edit the form

You’ll find the pencil icon in each section of the form. Click on the image and make the necessary edits:

You can change the typography- font size, font type, colors of the button, the bar at the top, and more.

Since it’s a variable product – the ‘choose an option’ will appear.

Step #5: Stylize The Checkout Form To Suit Your Needs

The subsequent steps are easy. Stylize the form by using the form settings section on the left in the Customizer. You can change the for width, typography, colors, background and more.

Here’s how:

Further, you can use the Classes tab to make any two fields appear side by side instead of taking up 100% of the available space.

Let me show that to you:

Notice how we’ve used Form Classes to split the town/city and the pin code into two sections.

Step #6: Copy The Shortcode and Paste It On Your Landing Page In Elementor

You’ll find the Shortcode in the design section when you scroll further down. Copy this shortcode:

Paste it in the Shortcode widget of Elementor:

You can place the Shortcode widget wherever you want. In this case, it’s on the right-hand side of the main image.

Step #7: Configure a Persuasive Order Bump

Order Bump by WooFunnels has a very intuitive interface. You can follow the steps to set up an order bump.

Follow this video for the steps:

Take a behind the scenes look at the order bump we’ve created for this free plus shipping funnel:

Further, you can also set up a one-click upsell funnel using UpStroke.

You can follow the steps shown in this video tutorial here.

That’s A Wrap

Free Plus Shipping funnel is pretty popular in the funnel circuit.

Although it’s quite successful in profitably converting new customers, business owners don’t use it merely because of the different pieces involved in the jigsaw.

However, as I showed you it’s actually pretty simple to build and quite cost-effective. Share your thoughts with me!

Explore The WooFunnels Bundle To Build Your Awesome Funnel

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Tavleen Kaur

Tavleen Kaur

Do you know after Amazon implemented the 1-click buy system, their sales shot up year-on-year hitting $88.9 Billion mark in 2014? Jeff Bezos attributed it to a friction-free & streamlined buying process. At BuildWooFunnels, we're determined to give you the tools you need to do the same in your business. I am Tavleen and I help you get there faster.

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