Want to create Shopify checkout in WooCommerce? You're in the right place!
The default WooCommerce checkout page looks barebones and isn't even conversion-focused.
Contrast this with the Shopify checkout page.
With over 300 million users using the checkout as is or with minimum customizations, it looks polished and professional.
In this post, I'll show you how to create a clean Shopify checkout page in WooCommerce.
You can do it using the built-in Customizer or Elementor (the all-new Shopify-style checkout template for Elementor is all set for a release).
In the process, you’ll also discover the ninja optimization hacks that even Shopify isn’t implementing yet.
Watch this video to see how to create Shopify-style checkout in WooCommerce.
At 13:27, I show you how to use Elementor to create the page in this video.
Let’s look at a typical Shopify store checkout page.
It's a well-branded three-step checkout page with a clear call to action button at the end of every step.
Let’s dissect this page.
The progress indicator or breadcrumbs are great to let the user know where they are in the purchase journey, at exactly what step.
Shopify has divided the checkout into three logical steps: Information | Shipping | Payment.
This is so much better than overloading the user with information by putting it all on one page.
You can click on any of these to navigate between steps.
Conventionally a user has to fill out 10-15 form fields to complete the purchase.
That’s why it is no surprise that top online retailers including Amazon offer express payment options to the users.
These accelerated payment methods can increase sales by twice as much and are 60% faster.
Shopify lets you add these options to your checkout page easily, which is great.
This is a pro-conversion hack. Asking for the email in the first field allows you to follow up with them in case of cart abandonment.
Most checkout pages including WooCommerce’s default one asks for email much later in the process.
This means you’ll capture a lot fewer carts and lose interested prospects to an unoptimized checkout page.
Thankfully, that’s not the case with Shopify checkouts!
The best way to lower shoppers’ anxiety is to show them everything they need at the place they expect it. Shopify has done that incredibly well.
You have the ‘return to cart’ option on the left-hand side and the continue to shipping on the right.
There’s no scope for confusion or anxiety here - users can move from one step to the next.
As per several studies, people abandon the checkout if they’re not able to see the order total.
But Shopify lets shoppers see their order total along with the breakdown on the checkout.
As you can notice, there’s an image accompanying the item name with the quantity.
This allows users to be sure of what they’re buying and double-check the items.
When you proceed to the next step, you can see the important fields you’ve already filled out, laid out in a tabular format.
This lets you check that you’ve put in the right information. And in case there's a mistake, hit change to be directed back to that field.
Yes, that’s what makes the checkout look so clean.
While WooCommerce checkout puts all the fields together - one after the other without proper spacing and padding.
Shopify refrains from that.
Also, notice the Shopify checkout page is free from any distractions- there’s no navigation menu at the top.
You'll love this feature! When the user enters the initial few characters of their address in the address field, matching options show up.
It's very intuitive and makes the checkout process fast.
When Shopify tested this feature, they found out the Google Address Autocomplete reduces the time spent on the checkout page by 20%, increases conversions, and reduces address-related errors.
You absolutely must have this feature on your Shopify checkout page!
70% of traffic comes from mobile - you definitely want to optimize the checkout experience for mobile shoppers.
The Shopify checkout page is perfectly optimized for mobile.
Notice how the fields line up one below the other - only taking as much space as there is a viewing area on mobile.
There's also the collapsible order summary at the top of this Shopify checkout page.
The user can tap on it to view the summary in full mode and other otherwise it doesn’t take up any space. That’s quite genius.
The default WooCommerce checkout page is pretty barebones.
The fields are laid out one below the other - you can’t split them into multiple steps.
If you want to make email and/or phone the top fields - it requires custom coding.
That means you can’t capture contact details as early in the process as you should.
Also, in native, there’s no easy, non-techie-friendly way to add express checkout options.
What’s more? 70% of users land on the checkout from their mobile devices, and the default checkout is not perfectly optimized for mobile.
So clearly, the basic-looking WooCommerce checkout needs an overhaul so it can look modern and convert more users.
It should guide the users from one step to the next rather than overwhelm them.
Enter Shopify-style checkout built right into WooCommerce.
Shopify style checkout page looks clean, clutter-free, and is high-converting.
So we asked ourselves "How can we create the same checkout page in WooCommerce without writing lines of code?"
A pretty valid question! But we didn’t find any answers to it.
Of course, you can download multiple different extensions. For example, you can download the checkout fields editor to edit the form fields.
The one-page checkout plugin to create a one-page checkout and more.
You can use different plugins to do different jobs, but managing conflicts between those is a total deal-breaker?
And even then you have no control over the design unless you decide to spend hours learning how to write custom CSS! #Frustrating
So this whole user-unfriendly experience was a big turn-off, and hence we set out to create a robust checkout page plugin.
Enter WooFunnels Checkout: Now, create a Shopify checkout page right inside WooCommerce.
Take a look at this Shopify-style checkout page built using WooFunnels Funnel Builder:
Alright! So in this section of the post, I'll show you the exact process to create the Shopify checkout page using WooCommerce.
This is the most interesting part of the whole post, so let's dive right in.
Once inside the funnel builder, you'll see the option to add a new checkout page.
On clicking 'Add new' - you'll enter the checkout page builder where you have all the options at your disposal to create a checkout page.
Hit and name your checkout page.
In WooFunnels, you have access to a bunch of pre-made templates.
These templates solve different purposes - for example - you can build the Shopify-style checkout or one-page checkout or product-specific checkout page and more.
Just pick a template that fits your need. In our case, we've chosen the Shop Checkout template in the three-step format:
Just hit import and get started.
Of course, if you want, you can choose a template in Elementor, Divi, Oxygen or even build from scratch- WooFunnels offers deep integration with the most flexible page builder.
Branding the template by changing the logo and tagline is pretty easy. You can even add helpline numbers and support-related information.
This will help you make your checkout more trustworthy.
To do that, just hit the pencil icon right next to the logo and add the image.
On scrolling further down, you'll find the other options to add the support desk-related information.
The WooFunnels Funnel Builder is fully compatible with Express payment options like Apple Pay, Amazon Pay, Google Pay, and PayPal Express.
You just need to make sure that the desired payment method is activated for you in the WooCommerce settings >> payment section.
To show the smart buttons for express checkout on the checkout page, head over to the optimizations tab in WooFunnels Checkout.
Next, enable smart buttons for express checkout.
We've compiled a list of 21 checkout page optimization hacks that you can explore.
You can also specify where you want to have this section on the checkout page.
As we discussed above, a multi-step field preview feature allows users to preview the information entered in the previous step.
Enabling it in WooCommerce is as easy as going to the optimizations tab in Checkout and checking the box for the specific fields you'd like to show.
Here's how it will show up on the checkout page:
As you've seen above - Shopify features the coupon code input box on the right-hand side, in the mini-cart section.
To enable it, click on the pencil icon - next to the mini cart. And uncheck the ‘Hide coupon’ option on the right-hand side panel:
Further, you can make the coupon code box collapsible by checking the 'make collapsible' option on the left-hand side panel.
This is another brilliant technique. WooFunnels Checkouts, on default, optimizes the checkout experience for mobile.
The form fields line up one below the other - eliminating the need to pinch and zoom and a collapsible order summary section shows up.
The collapsible order summary exclusively shows on mobile.
The user can tap to view the details, and otherwise, it remains collapsed - hence not taking much space on the small device.
Let's look at some of the conversion optimization hacks that you can implement in WooCommerce using WooFunnels Funnel Builder Checkout that even Shopify doesn't offer.
What if you want to put all the fields in one step and create a single-step checkout?
Or even better, create a dedicated one-page checkout for specific products. You should be able to do that using your checkout page builder.
But Shopify doesn't allow you to. Worry not, WooFunnels does.
This is our very popular Minimalist template built using Elementor:
The best part? You can even embed checkout forms on landing pages.
As per a study published at NeilPatel.com, adding testimonials to the checkout, the checkout conversions improved by 6.34%.
In the built-in Customizer, you get the option to add multiple testimonials - the name of the person, designation, message, star rating, and more.
Here's how the testimonial section appears:
Being able to give users the option to edit the cart if needed on the checkout page is a great hack.
It minimizes the friction involved in the buying process. The user doesn't have to go back to the cart page to edit anything.
This allows them to have complete control over their purchase.
You can use the funnel builder to turn on the quantity switcher and even the delete option.
Keeping in mind the best conversion practices, you should only have the checkout form fields you need. And should be able to remove others.
Again Shopify falters here - you cannot add, edit, remove and re-order form fields. WooFunnels, on the other hand, has a masterfully engineered form builder.
We built it to give you as much flexibility as you can imagine.
Add new fields, re-order sections, drag and drop to place fields in a different order or different sections, and so much more!
An order bump allows you to pitch a complimentary item to the shopper on the checkout page.
The idea is to increase their order value right before they place an order. Make a compelling offer on your Shopify checkout page that they can't refuse.
The user can add the item to their order with a single click on the checkbox. An order bump is incredibly useful because it eliminates the need for you to make intrusive cross-sells or show pop-ups.
WooCommerce is a very flexible and extendible platform but its checkout is not. When combined with WooFunnels, it can change your game.
As you saw in the post, you can give users cart editing options, add testimonials, order bumps, and do so much more.
It's the combination of WooFunnels + Woo that lets you create more conversion-focused and order-value-boosting checkouts.?
And this is where WooCommerce leaves Shopify in the dust!
Add one-page checkout to the mix and you can go beyond just checkout pages. Embed checkout forms on landing pages, direct traffic to it, and do more - the sky is the limit.