Want to create Shopify checkout in WooCommerce? You’re in the right place!
The default WooCommerce checkout page looks barebones and isn’t even conversion-focussed.
Contrast this with the Shopify checkout page.
With over 300 million users using the checkout as is or with minimum customizations, it looks polished and professional.
In this post, I’ll show you how to create a clean Shopify checkout page in WooCommerce.
In the process, you’ll also discover the ninja optimization hacks that even Shopify isn’t implementing, yet! 😉
- Anatomy of Shopify Checkout Page and What Makes It Convert
- 1. Progress indicator
- 2. Express checkout options
- 3. Email as the top field
- 4. Call to action button with clear instructions
- 5. Order total with break-down of all costs
- 6. Multi-step field preview option
- 7. Overall a clean layout with no distractions
- 8. Google address autocomplete option
- 9. Optimized for mobile
- Why Default WooCommerce Checkout Page Falters
- Introducing Shopify Checkout for WooCommerce
- How to Create the Shopify Checkout in WooCommerce
- 🚀Optimization Hacks That Even Shopify Doesn’t Offer Yet
- Final Verdict: Shopify Checkout Vs. WooCommerce Checkout
Anatomy of Shopify Checkout Page and What Makes It Convert
Let’s look at a typical Shopify store checkout page.
It’s a well-branded three-step checkout page with a clear call to action button at the end of every step.
Let’s dissect this page.
1. Progress indicator
The progress indicator or breadcrumbs are great to let the user know where they are in the purchase journey, on exactly what step.
Shopify has divided the checkout into three logical steps: Information | Shipping | Payment.
This is so much better than overloading the user with information by putting it all on one page.
You can click on any of these to navigate between steps.
2. Express checkout options
Conventionally a user has to fill out 10-15 forms fields to complete the purchase.
That’s why it is no surprise that top online retailers including Amazon offer express payment options to the users.
These accelerated payment methods can increase sales by twice as much and are 60% faster.
Shopify lets you add these options to your checkout page easily, which is great.
3. Email as the top field
This is a pro-conversion hack. Asking for the email in the first field allows you to follow up with them in case of cart abandonment.
Most checkout pages including WooCommerce’s default one asks for email much later in the process.
This means you’ll capture a lot fewer carts and lose interested prospects to an unoptimized checkout page.
That’s thankfully not the case with Shopify!
The best way to lower shoppers’ anxiety is to show them everything they need at the place they expect it. Shopify has done that incredibly well.
You have the ‘return to cart’ option on the left-hand side and the continue to shipping on the right.
There’s no scope for confusion or anxiety here – users can move from one step to the next.
5. Order total with break-down of all costs
As per several studies, people abandon the checkout if they’re not able to see the order total.
But Shopify lets shoppers see their order total along with the breakdown on the checkout.
As you can notice, there’s an image accompanying the item name with the quantity.
This allows users to be sure of what they’re buying and double-check the items.
6. Multi-step field preview option
When you proceed to the next step, you can see the important fields you’ve already filled out, laid out in a tabular format.
This lets you check that you’ve put in the right information. And in case there’s a mistake, hit change to be directed back to that field.
7. Overall a clean layout with no distractions
Yes, that’s what makes the checkout look so clean.
While WooCommerce checkout puts all the fields together – one after the other without proper spacing and padding.
Shopify refrains from that.
Also, notice this page is free from any distractions- there’s no navigation menu at the top.
8. Google address autocomplete option
You’ll love this feature! When the user enters the initial few characters of their address in the address field, matching options show up.
It’s very intuitive and makes the checkout process fast.
When Shopify tested this feature, they found out the Google Address Autocomplete reduces the time spent on the checkout page by 20%, increases conversions, and reduces address-related errors.
You absolutely must have this feature on your checkout page!
9. Optimized for mobile
70% of traffic comes from mobile – you definitely want to optimize the checkout experience for mobile shoppers.
The Shopify checkout is perfectly optimized for mobile.
Notice how the fields line up one below the other – only taking as much space as there is a viewing area on mobile.
There’s also the collapsible order summary at the top.
The user can tap on it to view the summary in full mode and other otherwise it doesn’t take up any space. That’s quite genius.
Why Default WooCommerce Checkout Page Falters
The default WooCommerce checkout page is pretty barebones.
The fields are laid out one below the other – you can’t split them into multiple steps.
If you want to make email and/or phone the top fields – it requires custom coding.
That means you can’t capture contact details as early in the process as you should.
Also, in native, there’s no easy, non-techie-friendly way to add express checkout options.
What’s more? 70% of users land on the checkout from their mobile devices, and the default checkout is not perfectly optimized for mobile.
So clearly, the basic looking WooCommerce checkout needs an overhaul so it can look modern and convert more users.
It should guide the users from one step to the next rather than overwhelm them.
Enter Shopify-style checkout built right into WooCommerce.
Introducing Shopify Checkout for WooCommerce
Shopify style checkout page looks clean, clutter-free, and is high-converting.
So we asked ourselves ‘How can we create the same checkout page in WooCommerce without writing lines of code?’ 🤔
A pretty valid question! But we didn’t find any answers to it.
Of course you can download multiple different extensions. For example, you can download checkout fields editor to edit the form fields.
The one-page checkout plugin to create a one-page checkout and more.
You can use different plugins to do different jobs but managing conflicts between those is a total deal-breaker. 👎
And even then you have no control over the design unless you decide to spend hours learning how to write custom CSS! 🤦♀️🤦♂️ #Frustrating
So this whole user-unfriendly experience was a big turn off, and hence we set out to create a robust checkout page plugin.
Enter AeroCheckout: Now, create a Shopify checkout page right inside WooCommerce.
Take a look at this Shopify-style checkout page built using AeroCheckout:
How to Create the Shopify Checkout in WooCommerce
Alright! So in this section of the post, I’ll show you the exact process to create Shopify checkout using WooCommerce.
This is the most interesting part of the whole post, so let’s dive right in.
Step #1: Add a new checkout page
Once inside Aero, you’ll see the option to add a new checkout page.
Hit and name your checkout page.
On clicking ‘Add new’ – you’ll enter the checkout page builder where you have all the options at your disposal to create a checkout page.
Step #2: One-click import a template
In AeroCheckout, you have access to a bunch of pre-made templates.
These templates solve different purposes – for example – you can build the Shopify-style checkout or one-page checkout or product-specific checkout page and more.
Just pick a template that fits your need. In our case, we’ve chosen the Shop Checkout template in the three-step format:
Just hit import and get started. The template will open up in Customizer.
Of course, if you want, you can choose a template in Elementor and build from scratch- Aero offers deep integration with the most flexible page builder.
Step #3: Change logo and tagline
Branding the template by changing the logo and tagline is pretty easy. You can even add helpline numbers and support related information.
This will help you make your checkout more trustworthy.
To do that, just hit the pencil icon right next to the logo and add the image.
On scrolling further down, you’ll find the other options to add the support desk related information.
Step #4: Enable express checkout option
AeroCheckout 2.0 is fully compatible with Express payment options like Apple Pay, Amazon Pay, Google Pay, and PayPal Express.
You just need to make sure that the desired payment method is activated for you in the WooCommerce settings >> payment section.
To show the smart buttons for express checkout on the checkout page, head over to the optimizations tab in Aero.
Next, enable smart buttons for express checkout.
We’ve compiled a list of 21 checkout page optimization hacks that you can explore.
You can also specify where you want to have this section on the checkout page.
Step #5: Activate multi-step field preview
As we discussed above, a multi-step field preview feature allows users to preview the information entered on the previous step.
Enabling it in WooCommerce is as easy as going to the optimizations tab in AeroCheckout and checking the box for the specific fields you’d like to show.
Here’s how it will show up on the checkout page:
Step #6: Enable the coupon code input box
As you’ve seen above – Shopify features the coupon code input box on the right-hand side, in the mini-cart section.
To enable it, click on the pencil icon – next to the mini cart. And uncheck the ‘Hide coupon’ option on the right-hand side panel:
Further, you can make the coupon code box collapsible by checking the ‘make collapsible’ option on the left-hand side panel.
Step #7: Optimize the checkout experience for mobile
This is another brilliant technique. AeroCheckout, on a default, optimizes the checkout experience for mobile.
Not only do the form fields line up on below the other – eliminating the need to pinch and zoom but also a collapsible order summary section shows up.
The collapsible order summary exclusively shows on mobile.
The user can tap to view the details, and otherwise, it remains collapsed – hence not taking much space on the small device.
🚀Optimization Hacks That Even Shopify Doesn’t Offer Yet
Let’s look at some of the conversion optimization hacks that you can implement in WooCommerce using AeroCheckout that even Shopify doesn’t offer.
1. Ability to create one-page checkout
What if you want to put all the fields on one step and create a single-step checkout?
Or even better, create dedicated one-page checkout for specific products. You should be able to do that using your checkout page builder.
But Shopify doesn’t allow you to. Worry not, Aero does.
This is our very popular Minimalist template built using Elementor:
The best part? You can even embed checkout forms on landing pages.
2. Add testimonials and bullets to the checkout page
As per a study published at NeilPatel.com, adding testimonials to the checkout, the checkout conversions improved by 6.34%.
In the built-in Customizer, you get the option to add multiple testimonials – the name of the person, designation, message, star rating, and more.
Here’s how the testimonial section appears:
3. Give cart editing options on the checkout page
Being able to give users the options to edit the cart, if needed, on the checkout page is a great hack.
It minimizes the friction involved in the buying process. The user doesn’t have to go back to the cart page to edit anything.
This allows them to have complete control over their purchase.
You can use Aero to turn on the quantity switcher and even the delete option.
4. Customize the checkout form fields
Keeping in mind the best conversion practices, you should only have the checkout form fields you need. And should be able to remove others.
Again Shopify falters here – you cannot add, edit, remove and re-order form fields. AeroCheckout, on the other hand, has a masterfully engineered form builder.
We built it to give you as much flexibility as you can imagine.
Add new fields, re-order sections, drag and drop to place fields in a different order or different sections, and so much more!
5. Add an order bump for a higher average order value
An order bump allows you to pitch a complimentary item to the shopper on the checkout page.
The idea is to increase their order value right before they checkout.
The user can add the item to their order with a single click on the checkbox. And order bump is incredibly useful because it eliminates the need for you to make intrusive cross-sells or show pop-ups.
Final Verdict: Shopify Checkout Vs. WooCommerce Checkout
WooCommerce is a very flexible and extendible platform but its checkout is not. When combined with Aero, it can change your game.
As you saw in the post, you can give users cart editing options, add testimonials, order bumps, and do so much more.
It’s the combination of the two that has the power to help you create checkouts far more conversion-focused and order-value-boosting than Shopify.🔥
And this is where WooCommerce leaves Shopify in the dust!
Add one-page checkout to the mix and you can go beyond just checkout pages. Embed checkout forms on landing pages, direct traffic to it, and do more – the sky is the limit! 🚀
So what are you waiting for?