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WooCommerce One-Page Checkout: The Optimisation Strategies You Need

Do you want to learn about the WooCommerce one-page checkout?

I am sure you do!

Especially because the cart abandonment rate refuses to go below 69% and people are increasingly putting items to their cart and ghosting away.

While you wonder how can you convert your existing traffic at a higher rate, others are laughing to the bank due to one-page checkouts.

In this post, I’ll show you what they are, why they work and finally how to set up a one-page checkout using Aero.

By the way, we even have a video on the topic, sit back and watch…

What is a One-Page Checkout?

1,200 online users were polled and asked why they abandon an order when purchasing online. Here are the top 3 reasons that emerged from the survey:

  •  Unexpected fee at the checkout – 41%
  •  Lengthy checkout process – 10%
  •  Phone number not provided on the website – 8%

WooCommerce one-page checkout is actually the answer to all these problems.

There’s no unexpected fee because everything is clearly defined, there’s no lengthy process involved and you can highlight all the support details on it.

So you can eliminate the friction – by either directing people straight to the checkout page from the product detail page or embedding the checkout form on your landing/sales page.

This would result in higher conversions because there are lesser hoops to jump, making the customer very happy about his overall experience. Win-win!

There are 3 distinct ways of creating a one-page checkout –

#1. Embedded Checkout Form

You get to create a checkout form that you can embed on a landing par or a sales page. It enables people to explore the product on the sales page or the landing page and directly purchase the item on that page itself. They don’t have to switch to other pages or proceed to a separate checkout page. In fact, they can input their payment details and shipping info on that page itself. This could be a single-step or a multi-step checkout form – 

  • Single-step checkout form – Gather all the information from the email address to the card details on one step.
  • Multi-step checkout form – It is basically a two-step process to fill out the checkout form. Since there are two tabs on the page, users can switch to the second one when they’ve filled out the first one. Maybe you can collect basic details like email address, name, shipping info on the first step and payment Details’ on the next one. 

Here’s how a two-step embedded-checkout form looks:

Multi-step looks shorter and less overwhelming comparatively – that really is the only difference.

#2. Product-Specific/Single Product Checkout Page 

You can create a product-specific checkout page, only aimed at selling that particular product. On this page, you can add multiple elements like – the testimonials of the product, the benefits of the product in bullets, the USP, your guarantee, and much more.

Besides, you can treat it as a sales-oriented page where you get an entire page to convince your prospects to buy.

Here’s how a product-specific checkout page looks like:

This page in the picture is only supposed to sell a razor – all the bullets and everything else is convincing people to buy this item. Of course, the user can adjust quantity but they can’t delete the item.

#3. WooCommerce Cart and Checkout on the Same Page 

In the conventional cart functionality, people can adjust the quantity of an item, delete or undo it. 

But, you can now use Aero to append the cart on the checkout page itself – so you eliminate one whole step in the process.

You can re-word your ‘Add To Cart’ button and call it the ‘Buy Now’ button. When a user clicks on it, they’ll straight away land on the checkout page (with an appended cart).

Myth: Skipping the cart functionality reduces order value

Truth: Increases sales and repeat purchases because there’s no friction involved in this process.

Why do you need WooCommerce One-Page Checkout: The Problem with the Default Flow

There are two major problems with the default checkout flow.

Let’s explore them:

Problem #1: Conventional product pages are full of distractions

Conventional product pages are not optimized to score conversion goals. The navigation bar at the top, related product section, upsells and cross-sells make them very distracting.

Take a look:

woocommerce one page checkout - product page problem
Product pages are full of distractions

You may not have all these sections on your product page but if your prospects can find the exit route to the other pages then there’s a problem.

Problem #2: There are multiple steps in the checkout flow and at each step, a percentage of users drop off

Here are the 3 steps involved in making a purchase

Add to Cart (on the product page) >> Proceed to Checkout (on the cart page) >> Place Order (on the checkout page)

All of these steps are actually redundant – why can’t the user simply fill out their details and buy! Take a look at how the user currently moves:

woocommerce checkout flow
Default checkout flow is not optimized for conversions

The checkout flow is therefore not optimized for conversions.

Contrast this with a one-page checkout.

It’s a dedicated landing page where you can explain all the details of the product with an embedded checkout form.

And once the user is ready to buy, they simply have to fill out their details on the embedded checkout form and place the order.

Take a look:

woocommerce one page checkout built by woofunnels
WooCommerce One Page Checkout Built by Aero | WooFunnels

One Page Checkouts Increase Sales In the Offline World Too

Recently I went to buy some t-shirts for myself and encountered a long queue at the checkout. Within minutes I decided that I didn’t want to spend so much time at the counter. So I shelved my plan. 

That’s a botched up checkout process. But wait before you dismiss it at something that doesn’t happen on your site.

Redundant form fields, multiple steps on the way and an overall not so credible look-and-feel are equally compelling reasons for someone to leave.

Contrast this with the shopping experience at Apple

They have Apple care managers spread across the store who help prospects make decisions by answering their questions.

Now when the prospect is ready to pay, they’re ready with their hand-held devices to swipe the card for the payment.

Experience at the Apple store is very similar to one-page checkout in the online world

Sounds like one-page checkout in the online world – doesn’t it?

woocommerce one page checkout form
WooCommerce one page checkout in action

This eliminates friction, curbs distraction and significantly lowers the number of steps involved to complete the process. Needless to say this increases sales.

WooCommerce One-Page Checkout Templates

Let’s look at the templates that you get with Aero Checkout. Each of these templates can double up as a global checkout or product-specific checkout – based on your needs.

#1: ‘Shop Checkout’ Template

Makes for a perfect global checkout. This one’s an extremely credible and good-looking template with the progress bar, items in the cart on the right-hand side and the option to enter coupon code. 

Of course, the templates are super flexible and you add, remove, re-order any of the fields.

#2: ‘Classic’ Checkout Template

 You should use this template when you want to create a product-specific checkout page and want to highlight the reasons why they should buy from you, emphasize on the testimonials, etc. 

#3: ‘Sales Letter’ Checkout Template

Use this one when you’re using just one page to convince and persuade people to buy your product – works like a sales page because it allows you not just to showcase your product but lets you give detailed benefits of the product in bullets, etc. 

#4: ‘Marketer’ Checkout Template

Similar to classic. It is recommended that you use this when you’re going for a product-specific checkout page. You can highlight your privacy policy, refund policy, guarantee and the customer support you have for your customers.


WooCommerce One Page Checkout Examples

Alright! Roll your sleeves, it’s time for some super interesting examples!

Example #1: Grant Cardone’s Embedded Checkout Form 

If your funnel involves paid advertising then you know how a little optimization can make a big impact on your returns. And one-page checkout helps you get the ROI your business needs to thrive, not just survive.

Take a look at the order form from Grant Cardone:

He uses the page to describe the product in great detail and on the right-hand-side the embedded checkout form calls for action. There are no redundant steps in the flow, it’s all fast and easy.

Also, notice there’s an order bump on the second step to increase the order value. He’s offering users to upgrade to a course at $37 more.

The CTA button is also optimized for more clicks.

Example #2: Wardee Harmon’s Single Product Checkout Page (Built With Aero) 

Wardee is the founder of Traditional Cooking School and a pro user of Aero Checkout. Take a look at her super high converting checkout page:

Notice what makes Wardee’s checkout page convert: 

  • The image showing the product in action is clear & attention-grabbing.
  • The quantity adjuster at the top eliminates the need for a separate cart.
  • The reasons at the right-hand side are value-loaded and help users compare that bib with the others in the market.
  • Other sections like guarantee, privacy, and questions/support add the much-needed elements of credibility to the page.

How To Set Up WooCommerce One-Page Checkout {Multi-Step Embed Form}

Now let me show you how to set it up step by step.

Step #1: Select the product to create an order form

Aero gives you a simple interface to select the product.

Further, you can offer a discount on your product which will only be visible to people on this page.
You’ve got two options- Set discount in percentage or give a dollar off. And set the discount on the sale price or regular price.

Step #2: Customize WooCommerce Checkout Form Fields

Aero gives you a bunch of default form fields. You can add, remove and re-order the fields based on your priority. For example, collect the basic and quick to fill out information like name and email first.

Dedicate the next step to detailed information like shipping and billing address. Aero also lets you add new form fields by first adding and naming a section.

Step #3: Select ’embed form’ and customize it

You can customize your form and use a range of options to make the checkout form look on brand.

For example the form width, the colors, font size and type.

one page checkout customize form

Once this is done- hit publish and go live with it.

The shortcodes have been generated.

Step #4: Copy one-page checkout shortcodes and paste them on your landing page

After you’ve created the form, you’ll be able to access its shortcodes. All you’ve to do is copy these shortcodes and paste them in the ‘shortcode widget of your landing page builder.

They’ll be generated in the design section of Aero:

After you’ve generated and copied the shortcode, paste it in the shortcode widget of your landing page builder.

Here you go:

woocommerce one page checkout form

Ready To Increase Your Checkout Conversions with One-Page Checkout?

If you’re trying to lower your ad spends and optimize your checkout flow for more conversions, one-page checkouts is the way to go about it.

Aero by WooFunnels lets you create highly-optimized checkout forms and generate shortcodes to embed them in any landing page builder that you like.

Read more about how to customize WooCommerce Checkout Page by deploying 7 psyche-backed checkout page triggers.

Discover Aero Checkout

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Tavleen Kaur

Tavleen Kaur

Do you know after Amazon implemented the 1-click buy system, their sales shot up year-on-year hitting $88.9 Billion mark in 2014? Jeff Bezos attributed it to a friction-free & streamlined buying process. At BuildWooFunnels, we're determined to give you the tools you need to do the same in your business. I am Tavleen and I help you get there faster.

2 thoughts on “WooCommerce One-Page Checkout: The Optimisation Strategies You Need”

  1. Shaarif Siddiqui

    Hi Tavleen,
    Great blog, You have summed up all the points very efficiently. Thank you for sharing.

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